An international serviced residence owner-operator, Ascott has launched Lyf, a new brand designed for millennial travellers for a better experience during their stay.
Each Lyf property will have Connect communal spaces, which are co-working areas that can be transformed into zones for workshops or social gatherings.
Lyfs will also offer a range of apartment layouts from Big Bed rooms (studios) to Two of a Kind rooms (twin rooms) – two private rooms with a shared kitchen. Project groups can opt for the All Together unit (business suites), with smart display screens for video conferencing and discussions, while a large table doubles up as a collaborative working zone and dining area.
The properties will be managed by Ascott’s Lyf Guards – millennials who may be residents themselves, community managers, bar keepers and problem solvers, all rolled into one.
The size of the millennial travel market is expanding rapidly and individuals in their 20s and 30s are expected to account for more than half the workforce by 2020. www.the-ascott.com
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