American Airlines has launched its first-ever rotating collection of premium onboard amenities, along with new bedding.
American Airlines is heating up the inflight experience ahead of the summer travel season with a wave of premium onboard enhancements to make travel even more enjoyable. Customers will fly in style with a new, reimagined amenity kit series, pillows and and bedding, savour new dishes throughout their journey, and soon, will enjoy the ultimate travel experience with the arrival of new Flagship Suite seats.
American worked with a mix of boutique and well-known brands to create a program that will evolve throughout the years and feature rotating kit designs and high-quality skincare products in addition to the new bedding program.
A Rotation of Stylish New Amenities
The new program will be on board more than 300 international and transcontinental flights beginning Memorial Day weekend in Flagship First Class, Flagship Business Class and Premium Economy cabins.
American’s primary amenity kit will be available yearlong for customers flying in premium cabins. The kit will include staple amenities customers have come to expect while in flight, such as a toothbrush, dental kit, eye mask and earplugs, in addition to new and evolving skincare products and offerings. American will cycle new brands and products within the kits for customers in all premium cabins, creating a unique customer experience several times over, based directly on customer feedback.
American collaborated with beauty retailer Thirteen Lune to curate the skincare offerings, which will feature high-quality beauty brands from Thirteen Lune’s tailored collection with wide ranging representation of diverse founders and voices such as Joanna Vargas and Relevant.
“We thoughtfully curate each element of the onboard experience so every customer can look forward to the time they spend in flight,” says Kim Cisek, American’s Vice President of Customer Experience. “Part of the magic of travel is connecting our customers to the people and experiences that matter most to them. We’re taking that concept to the skies by introducing a new, dynamic onboard program that’s inspired by feedback from our customers and team members.”
Limited-edition Kits
In addition to these rotating products within the kits, customers will enjoy limited-edition specialty kits created in collaboration with diverse designers and brands based primarily in the U.S. Through the designs of these specialty kits, American will recognise specific milestones and initiatives that reflect the values and backgrounds of the airline’s customers and team members. These limited-edition kits will debut in the months and years ahead.
In fact, the all-new amenity program will launch with a Thirteen Lune specialty kit to introduce customers to the new kit line and the opportunity to start collecting the limited-edition kits. Customers flying in premium cabins will receive the Thirteen Lune kit for the first few weeks of the kickoff to the new program. Customers can then look forward to receiving the primary amenity kit on board throughout the rest of the summer.
Each specialty kit will be available for a limited time on eligible flights in Flagship First Class, Flagship Business Class and Premium Economy. Travellers will be able to learn about each brand and partner featured in the specialty kit by scanning a QR code found within the kit.
Elevated Bedding Inspired by Customer Feedback
Customers will travel in elevated comfort with new bedding, pillows and sleepwear that deliver on customer expectations for a restful experience on board. In American’s research with customers, travellers shared that 75% prefer dual-sided pillows, with different materials on each side of the pillow. Based on this feedback, customers traveling across Flagship First Class or Flagship Business Class will enjoy a dual-sided pillow with cool touch fabric on one side, and traditional fabric on the other.
Those travelling in Flagship First Class on international flights will continue to enjoy a set of pajamas, based on feedback that 80% of first class customers value having pajamas onboard. In addition, travellers in Flagship Business Class on all international flights will now enjoy slippers onboard, instead of only on ultra long-haul flights.
Customers in all cabins, including Premium Economy and Main Cabin, will enjoy enhanced bedding, with cabin-specific options such as lumbar pillows, throw blankets, premium duvets and fleece blankets — all developed from premium brands that are leaders in their space.
In addition, Ostrichpillow has designed the exclusive Nimbus Pillow for American Airlines customers traveling in their Premium Economy cabin. The lumbar pillow, which takes its named from the cloud, reflecting its softness and overall form, offers lumbar and side support for optimal comfort and unique stitching that enables passengers to mould the pillow for the perfect amount of lower back support. It’s also crafted in R-PET microfibre for environmental responsibility.
About the Author
