Noma Pop Up Coming to Sydney

One of the world’s most famous restaurants, Noma, will relocate to Sydney for 10 weeks from January 2016, giving the city’s wheelers and dealers an exciting, impressive new location to wine and dine clients in.

Noma will temporary close at its home base in Copenhagen, Denmark, to open in a new waterfront location at Barangaroo in Sydney Harbour, as part of a collaboration with Tourism Australian and Lendlease.

“I have always been attracted to the incrfedible diversity you find in Australia’s landscapes and ingredients, because they are like no other place I’ve seen before,” said Noma’s head chef, Rene Redzepi. “Australia combines strong influences from its Indigenous people with new communities from around the world. When you mix it all together, the result is something truly inspiring. It really is the perfect place to come and learn.”

The Noma team will use the best of Australia’s fresh produce to design an original menu, focusing on producers who have a respectful and passionate engagement with the sea and land.

“We look forward to the new year and this new exploration,” continued Redzepi. “It will be a different journey, but one that I am incredibly excited about. The opportunity to broaden our horizons, to expand our minds and our tastes, to make new friends, and catch up with old ones, as we delve into this magnificent landscape.

Noma Australia will be located in the acclaimed Anadara building at the Barangaroo precinct, which is set to become one of Australia’s future landmark food and beverage destinations. The location was selected for its synergy with Noma in Copenhagen, which is also on the water and strongly connected to the sea.

“When Lendlease was approached by the Noma team, we knew it was the perfect fit,” said Lendlease’s head of retail, Gary Horwitz. “Rene’s strong affinity to sustainability is aligned with our aspirations for Barangaroo. We are delighted to partner with Noma and Tourism Australia to celebrate the best of Australian produce and enhance Barangaroo’s position on the global food map.

As a vital part of Noma’s research in the lead up to the restaurant opening, Rene and his team have already embarked on several Australia-wide visits to meet with producers, local communities, farmers and chefs, and explore the diverse landscape and multifaceted culture of the country. Tourism Australia is supporting these important research trips, and providing assistance with travel and marketing.

Noma Australia will launch in January 2016 and will be open for lunch and dinner five days per week. www.noma.dk

 

Recommend to friends
  • gplus
  • pinterest

About the Author

Staff Writer

The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.