Emirates has partnered with travel commerce platform Travelport to, for the first time, allow customers the chance to select and pay for seats in advance, providing travellers with more convenience during their trips.

The launch of advanced paid seating options for certain economy fares on Travelport continues to promote Emirates’ ongoing investment in inflight customer experience, which includes numerous new and innovative products. Previously only available on Emirates’ website, the enhancement allows over 68,000 Travelport-connected online and offline travel agencies, and travel management companies operating in over 180 countries across the globe, to provide even more personalised service for travellers. Travel agents and travel managers will be able to secure their client’s favourite seats on flights well in advance.

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Travelport focuses on providing distribution, technology, payment, and other solutions for $8 trillion global travel and tourism industry, enabling them to search, share, buy and sell travels, to increase profitability and drive commercial success.