Emirates has been crowned as the World’s Best Airline at the prestigious Skytrax World Airline Awards 2016, in addition to scooping up the awards for World’s Best Inflight Entertainment for a record 12th consecutive year, and Best Airline in the Middle East.
Based on the results of the largest airline passenger satisfaction survey in the industry, the World’s Best Airline Awards are considered as a global benchmark of airline excellence. This year’s Skytrax awards were based on a total of 19.2 million completed surveys covering 280 airlines, by customers hailing from more than 104 countries. The Skytrax survey measures quality standards across 41 key performance indicators of front-line products and services in the airline industry.
This is the fourth time Emirates has won the top accolade since the airline awards were introduced 15 years ago; the airline won the first ever Skytrax World’s Best Airline in 2001, again in 2002 and in 2013. In total, Emirates has won a total of 20 Skytrax World Airline Awards since 2001.
“We are honoured to be recognised by the prestigious Skytrax awards,” says Sir Tim Clark, Emirates Airline president. “Emirates has always put our customers at the heart of what we do, and we work hard to deliver the very best experience possible to our customers at every touch point, every day, all around the world. We constantly invest in our products and services, both on the ground and in the air. We listen carefully to our customers, and then relentlessly challenge ourselves to deliver and exceed expectations.”
Emirates’ unbeaten 12-year run as winner of the World’s Best Inflight Entertainment award, is thanks to its industry-leading ice entertainment system, which currently boasts an incredible 2,689 different channels for passengers to choose from. The airline has also expanded Live TV across its fleet, including Live TV Sports Channels featuring high-profile sporting events, such as this year’s Rio Olympics.
Over the past 12 months, Emirates has also rolled out a number of new products and service investments, including the unveiling of a new 777-300ER Business Class seat; expanding its global Emirates Lounge network to 39 with the opening of new facilities in Cape Town; launching new amenity kit bags for First and Business Class travellers; and investing over US$140 million in its wine programme for all cabin classes in 2015. www.emirates.com
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