Amara Singapore Unveils Contemporary Room Redesign

Amara Singapore elevates the guest experience with redesign of rooms to accommodate a greater variety of hospitality demands and priorities

Amara Singapore has finished the first phase of the refurbishment of its rooms. This latest transformation was crafted in collaboration with renowned hospitality design firm Studio HBA, a division of Hirsch Bedner Associates and marks the next milestone in the hotel’s commitment to offering unparalleled comfort and experiences to its guests within a home away from home.

Amara Singapore’s guestrooms have been crafted to reflect the evolving profile of the modern traveller. All 389 newly redesigned rooms at Amara Singapore have undergone sophisticated enhancements that reflect the hotel’s function as a sanctuary from the hustle and bustle of the city for guests.

The new design captures the hotel’s role as the vibrant social epicentre of the neighbourhood. Amara Singapore and Studio HBA have drawn inspiration from the vibrant gamut of cultural relics in the hotel’s vicinity. These include the traditional hawker stalls at Tanjong Pagar Plaza built in 1976, conserved shophouses found throughout the Chinatown Historic District dating back to the 19th century, and heritage trees in the nearby Duxton Plain Park.

Amara Singapore elevates the guest experience with redesign of rooms to accommodate a greater variety of hospitality demands and priorities 

The guest room corridors at Amara Singapore offer a tactile journey through the area’s rich historical charm. Intricate wallcoverings are inspired by the textured alleyways of neighbouring shophouses, seamlessly blending past and present. This motif continues into the guestroom, where earthy and natural textures inspire the selection of materials. Light and dark timber laminate, tan leather, and black metal complement each other. The bathrooms feature handcrafted porcelain tiles, evoking the charm of those found in traditional shophouses and adding an artisanal touch to the interior.

The interplay between wood, earthy material, and green accents is a symphony of design elements from the iconic historical stalwarts in the vicinity. This is further encapsulated by the lamps curated for each room, with their lamp shades evoking the quiet elegance of Chinese calligraphy and art found throughout the Chinatown Historic District.

“Amara Singapore has seen immense transformation in the past 38 years since it was first established in 1986,” says Dawn Teo, Senior Vice President of Amara Hotels and Resorts. “Evolving alongside Tanjong Pagar over the past four decades, we have adopted a design philosophy that pays homage to the hotel’s culturally rich environs,” “This refurbishment is not merely a routine exercise of upgrading but a reinvigoration of our commitment to luxury and innovation while not losing sight of our roots as one of the first hotels in Tanjong Pagar to cater to business travellers.”

Amara Singapore elevates the guest experience with redesign of rooms to accommodate a greater variety of hospitality demands and priorities 

Accommodating the dynamic needs of modern travellers today, guestrooms at Amara Singapore have been tailored to accentuate each guest’s stay, whether for business, leisure, or a blend of both. Each room comes equipped with a workstation and chaise lounge, ensuring the coexistence between relaxation and productivity.

Sustainability initiatives are also embraced to preserve our environment for the next decades of travellers to come. Each room comes with an energy-efficient air-conditioning system and energy-efficient motion sensor lighting. An in-room filtered water tap system has been installed to provide guests with fresh drinking water. These eco-friendly features seamlessly integrate with the room’s decor, echoing the area’s cultural heritage through traditional Chinese motifs, including lanterns, calligraphy, and rich timber accents.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.