Element Brand Debuts in Australia

Element by Westin, part of Marriott International, has opened Element Melbourne Richmond, marking the debut of the Element brand in Australia and with it, the longer-stay brand’s signature eco-conscious ethos and commitment to helping healthy, active guests maintain a balanced lifestyle while travelling. 

Element Melbourne Richmond is situated in the new Botanicca Corporate Park on the banks of the Yarra River, six kilometers from Melbourne’s city center. Situated moments from the buzzing dining and shopping of Richmond’s Swan Street and a short drive from the Melbourne Cricket Ground and Victoria Arts Centre, the hotel is a good option for both extended-stay guests, as well as travellers in town for a few days.

All aspects of the property are designed to provide guests with a place to unwind and recharge, no matter if traveling for business or leisure, whether they’re staying for a short trip or longer. Designed by award-winning Melbourne architects, Rothelowman, a curved façade reflects the winding Yarra River, while tones inspired by the Australian flora sit throughout all interior spaces, connecting guests with the locale. Oversized windows provide an abundance of natural light, and eco-conscious touches such as energy-saving LED lighting, CO2 sensors monitoring air quality and water-saving taps and fixtures, play into the brand’s philosophy.

Each of the 163 guest rooms and five deluxe balcony king rooms includes thoughtful touches like extra space, natural light, spa-inspired bathrooms, the signature Heavenly Bed, and high-speed Wi-Fi. A select number of rooms also feature energy-efficient kitchenettes, ideal for guests planning a longer stay, or those travelling in larger groups.

Element by Westin® debuts in Australia with opening of Element Melbourne Richmond_2

An innovative, multifunctional dining space provides a home away from home for guests. The space transforms daily from the location for the brand’s signature complimentary Rise breakfast, offering health-focused options like a chef-made omelette, a fresh fruit and yoghurt station and locally-supplied coffee and tea, to Mint Lane Restaurant & Bar for lunch and dinner, serving seasonal modern Australian fare using fresh local ingredients. Guests can enjoy the brand’s signature evening Relax reception four days a week, which offers complimentary local beers and wines and small bites, while the 24/7 Restore grab-and-go pantry is available for guests to purchase snacks and food items to prepare in their rooms, as well as everyday essentials.

Additional amenities include the 24/7 Motion Fitness centre, fitted with the latest Technogym Equipment offering yoga classes, as well as the complimentary Bikes-to-Borrow program that allows guests to take their workout outdoors.

The hotel boasts four modern meeting spaces, spanning a total of 256 square meters. Located on level five, rooms can be configured to welcome between 12 to 250 guests, all featuring the latest technology, eco-friendly practices and lots of bright, natural light. An outdoor deck space provides sweeping views of Melbourne’s skyline and CBD. A dedicated events team is on hand to provide ongoing support to ensure that all meetings, events and conferences are a success for both business guests and planners.

Element by Westin® debuts in Australia with opening of Element Melbourne Richmond_3

“The launch of Element Melbourne Richmond marks a significant milestone for Marriott International, as the first of its kind in Australia,” says Mike Fulkerson, vice president, Brand & Marketing, Asia-Pacific, Marriott International. “A recognized industry leader in the longer-stay eco space, Element Hotels brand promotes a balanced approach to travelling giving guests access to brand programs including the Bike to Borrow program that encourages guests to explore the city on two-wheels. The debut comes as travellers are increasingly seeking out accommodation that offers a flexible environment to live, work and connect.”

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Staff Writer

The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.