AccorHotels has unveiled plans to acquire John Paul, a leading player in premium customer and employee loyalty services, marking a major step in transforming itself into a travel companion providing innovative services to business travellers at every step of their journey.
Founded in Paris in 2007, John Paul merged with LesConcierges in 2015, creating a loyalty services company with a combined workforce of 1,000 people, across all five continents. The team works as a bespoke concierge available around the clock, anywhere in the world, to meet their customers’ request from the simplest to the most complex.
“The acquisition of John Paul enables us to accelerate our global strategy to position the customer experience at the very heart of our initiatives,” says Sebastien Bazin, chairman & CEO of AccorHotels. “Their expertise in customization combined with a wide range of services and cutting-edge technology, gives us the opportunity to boost the value of the relationships with our guests and partners, and multiply the number of touch points. It means a further solidification of our customer relation through an attractive offer and a higher usage, an increased personalization of our services thanks to a deeper customer profiling with non-hotel driven information, and the strengthening of our CRM with affinity data.” www.accorhotels.com
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