Qantas has teamed up with some of Australia’s leading artists, photographers, and digital influencers to feature their work on the airline’s international Business class amenity kits, offering a new range of amenity kits, eight types for men and eight for women, with two designs launching every few months starting May.
With artworks named Fairy Bread, 7000 Ironbarks and Maaate, the initiative called ‘Qantas Curates’ has seen the airline work with professional Australian contemporary art curators to select artworks from 16 Australians specialising in a variety of different styles, including pop culture, photography, fine art, abstract landscape, Indigenous art, and textile design.
The airline’s vision is to grow awareness of contemporary Australian art and give travellers a collectible piece to take with them. “Along with inflight pajamas, we know amenity kits are an important part of the international Business class experience,” says Qantas Group Executive Brand, Marketing and Corporate Affairs Olivia Wirth. “Customers love the functionality of our kits and many use them after their flight as make-up bags, an evening clutch or to carry their mobile phones. So, the exposure is broad.”
The amenity kits comprise Aspar products by Aurora Spa, including hand cream, lip balm and face moisturiser, a wrap-around eye mask in the same artwork as the kit, Colgate toothpaste, toothbrush, earplugs, and travel socks.
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