Cathay Pacific Launches Betsy Beer to First and Business

March 1, 2017

Airlines & Airports 0

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Cathay Pacific Launches Betsy Beer to First and Business

Hong Kong’s home carrier has introduced Betsy Beer, the world’s first hand-crafted bottled beer specially brewed to be enjoyed at 35,000 feet, to its First and Business cabins, offering premium passengers a new beverage option in the sky.

Named after “Betsy”, Cathay Pacific’s first aircraft, a Douglas DC-3 which flew passengers around the region in the 1940s and 1950s, the craft ale are first served to First and Business Class passengers on board flights between Hong Kong and destinations in the United Kingdom – Heathrow, Gatwick, and Manchester – until April 30, 2017.

Betsy Beer, which Cathay Pacific has produced in harness with Hong Kong Beer Co, is created with a combination of Hong Kong and UK-sourced ingredients, aroma and necessary carbonation, to taste great both in the air and on the ground.

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The inclusion of “dragon eye” fruit, which is known for its aromatic properties, adds to the rich texture of the beer. This flavour is further enhanced by the inclusion of New Territories-sourced honey in the brewing process, giving the beer floral notes, while the use of Fuggle, a mainstay of traditional British craft ales, lends it an earthy and full-bodied flavour.

“We know that when you fly, your sense of taste changes,” says Cathay Pacific general manager marketing, loyalty programme & CRM Julian Lyden. “Airlines address this for food in certain ways. But nobody has ever tried to improve the taste of beer at altitude. That seemed like a great opportunity for us to help our beer-loving passengers travel well.”

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In addition to Cathay Pacific flights operating on routes to the UK, Betsy Beer will be available at ground level at the airline’s lounges in Hong Kong and Heathrow, as well as a select number of Swire-owned restaurants in Hong Kong, including Mr and Mrs Fox, Café Gray Deluxe, Plat du Jour, Public, Sugar (Bar.Deck.Lounge), and The Continental for a limited time. It will also be available for online purchase within Hong Kong through Deli Delight, the exclusive retailer for Betsy Beer, during March and April.