IHG Debuts Voco Brand in Vietnam

IHG Hotels & Resorts has opened voco Ma Belle Danang, the first voco hotel in Vietnam and 50th opening globally, in partnership with Tuyet Lien Son Co Ltd.

Danang is one of the largest cities in Vietnam, known for its sandy beaches and showcases history, traditional and modern culture. Located on Vo Nguyen Giap Street and surrounded by the iconic attractions of downtown Danang, voco Ma Belle Danang is a 27-storey hotel within IHG’s premium collection, offering spectacular views of the coastline and cityscape, and is just steps from the soft sands of My Khe Beach.

“Weaving elements of Vietnamese culture and local hospitality, voco Ma Belle Danang will introduce a reliable but different stay experience to the market, bringing to life the brand’s charming personality, hosted service with a focus on sustainability,” says Daniel Solombrino, General Manager, voco Ma Belle Danang. “With great accessibility to the downtown area, spectacular views, a wide variety of activities tailored for guests of all ages, Danang is the perfect destination for us to mark the brand’s debut in Vietnam.”

Designed by Vietnam-based design studio, dwp, the hotel interior depicts a sense of femininity – curved walls and a combination of teal, yellow and grey colour palette, create a sense of fluidity and sophistication. Upon entering the lobby, a spiral sculpture takes centre stage and handpicked artworks are thoughtfully placed throughout the space, much akin to a gallery setup. The rooms and suites comprise of timber, teal and grey finishes accentuated with bright pops of voco hotels’ signature yellow through upholstery and artwork, offering tranquillity, perfect for unwinding.

IHG Hotels & Resorts has opened voco Ma Belle Danang, the first voco hotel in Vietnam and 50th opening globally, in partnership with Tuyet Lien Son Co Ltd.

Guests are welcome to ‘come on in’ and are greeted with a locally-inspired welcome treat (a voco signature hallmark) – complimentary mango macarons and a swift check-in. ‘Me time’ beckons in guestrooms, featuring signature voco hotels’ touches that show, step by step, the brand is working towards a more sustainable future, such as indulgent beds with pillow- and duvet-fillings made from 100 per cent recycled materials and refillable bathroom bulk amenities from Apotheke, a plant-based organic skincare company introduced in Vietnam for the first time.

Outstanding dining experiences offer a taste of the ‘voco life’ at the hotel’s three dynamic restaurants and bars, including Lyla, the hotel’s all-day dining restaurant, and the Lobby Lounge. The rooftop pool, and Ciela Skybar and Dining offer sundown aficionados breathtaking views of the Danang seafront and accord an upbeat vibe for that perfect Instagrammable moment.

Additional amenities for guests include a luxurious spa, 24-hour gym as well as over 521 sqm of flexible meeting and social event space.

First launched in 2018, voco hotels is one of IHG Hotels & Resorts’ fastest-growing brands with 100 properties signed and opened globally. voco hotels continues to evolve as part of its global ambition to reach 200 properties in leading urban and leisure locations by 2028. In Asia, the brand is present in key cities including voco Orchard Singaporevoco Seoul Gangnamvoco Hangzhou Binjiang Minghao and the newly opened, voco Osaka Central

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.