Hilton Launches New ‘Approachable’ Lifestyle Brand

Hilton has launched Tempo by Hilton, an ‘approachable lifestyle brand‘ curated to serve a growing segment of “modern achievers” who seek a hotel experience that reflects their ambition.

By combining thoughtful design and diverse lifestyle partnerships, Tempo by Hilton provides hotel owners and developers with a highly scalable brand that is both uplifting and within reach for future guests – all powered by an efficient service model.

“For more than 100 years, Hilton has pioneered the hospitality industry as we know it,” says Christopher J. Nassetta, president & CEO, Hilton. “Tempo by Hilton is the latest example of our unique ability to anticipate what our guests are looking for and deliver unmatched value for customers and owners alike.”

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As part of its commitment to helping guests live better lives, Tempo by Hilton has established and built upon partnerships with leading experts across the well-being, food and beverage and other lifestyle spheres. The experts on board include Arianna Huffington’s renowned behavior change platform Thrive Global and established culinary firm Blau + Associates. These organizations bring a sense of discovery to the brand while empowering guests to continue prioritizing well-being and personal growth even while travelling.

Tempo by Hilton

Guided by its various lifestyle partnerships, as well as exhaustive market research surveying more than 10,000 consumers, each Tempo by Hilton property will feature elements designed to help ambitious guests continue their journey without disrupting their routine. These signature elements include reinvigorating and relaxing guest rooms that serve as refuges for modern travellers; shared spaces and amenities designed to inspire; culinary Journeys developed alongside award-winning Blau + Associates that ensure guests have access to everything they need to sustain energy and boost focus; and sustainability.

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All guests will enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s distinct portfolio of brands. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.

Tempo by Hilton is the latest brand created by Hilton to address the future of travel. Other recently launched brands include Motto by Hilton – an affordable, lifestyle micro-hotel with a communal vibe in prime urban destinations – and Signia Hilton – the portfolio’s premier meetings and events brand.

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Staff Writer

The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.