Pan Pacific Hotels Group (PPHG) will launch in Vietnam in the fourth quarter of 2016 with the introduction of Pan Pacific Hanoi in the capital city.

The property was acquired by PPHG in 2001 and has been operated as Sofitel Plaza Hanoi at a prime location by the West Lake. As of October 1, 2016, it will be rebranded as Pan Pacific Hanoi after refurbishments to its lobby, lobby bar, all-day dining restaurant and meeting space.

Featuring 273 guest rooms and 56 serviced suites, the hotel is located minutes away from the historic Old Quarter and commands a picturesque view overlooking the West Lake and the Red River. Its central location also offers convenient access to the business district.

“We are very excited to be bringing the Pan Pacific brand to a city like Hanoi, where personalised service and attention to detail perfectly complement our brand positioning,” says Pan Pacific Hotels Group CEO Bernold Schroeder. “Having a brand-defining hotel in Hanoi is part of our strategy to establish our presence in key gateway cities in the Asia-Pacific region. We are committed to Vietnam as a strategic growth market as it ushers in a new phase of exciting developments in travel and tourism.” www.pphg.com