Pan Pacific Hotels Group is redefining the loyalty game with the revamped Pan Pacific Discovery, as part of Global Hotel Alliance’s (GHA) reimagination of the Discovery loyalty programme.

With this elevation, members of Pan Pacific Discovery can now savour more benefits with a new easy-to-use digital rewards currency, Discovery Dollars (D$); enjoy additional discounts on room rates, dining experiences, and more; move up with faster tier progression; as well as earn and spend D$ on premium hotel amenities and experiences, including all Pan Pacific Hotels Group-owned dining outlets across its global portfolio.

The overhaul of Pan Pacific Discovery marks a significant shift from the previous programme, which provided member recognition based on stays and accumulated room nights.

“The new Pan Pacific Discovery is built around the evolving expectations of our customers, who told us that they would like a rewards-based loyalty programme,” says Ms Cinn Tan, Chief Sales & Marketing Officer, Pan Pacific Hotels Group. “With the new Pan Pacific Discovery, our members can now earn and spend Discovery Dollars on rooms, dining, spa, fitness, and Live Local offerings in our hotels. With enhanced benefits and faster tier progression, we look forward to rewarding our loyal members in our growing global portfolio across the world.”

Despite the pandemic, Pan Pacific Discovery’s membership base has seen healthy growth across 2019 to 2021. Specifically, Pan Pacific Discovery’s Singapore membership base rose by almost 60% during this period, with room reservations made by Singapore members up by 161% in 2020-2021, fuelled largely by domestic staycations at our Singapore portfolio of eight hotels and serviced suites while the skies were closed.

A study revealed that travellers are asking to be rewarded instantly and fairly, not just for room nights but also for spending during the hospitality experience. To meet this, Pan Pacific Discovery rolls out new rewards currency Discovery Dollars, or D$. At check-out, D$ earned on previous stays can be used towards the hotel room, room upgrades, dining, spa treatments, and more. The percentage earned on eligible spend increases with membership tier status, starting at 4% and rising to 7%.

Pan Pacific Discovery now offers an expanded four tiers of membership: Silver, Gold, Platinum, and Titanium. New members achieve Silver status upon joining the programme and are entitled to benefits from their first stay. Tier progression can be achieved more easily and faster through three ways: number of stays, spend across eligible purchases, and number of GHA hotel brands stayed in. Additionally, Titanium members can now benefit from status sharing, with the option to gift their tier to a friend or family member each year. All members are eligible for additional room rate savings of 10% or more

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