Oneworld Upgrades Priority Signage

The Oneworld airline network is introducing priority branding which will allow travellers enrolled in member airlines’ frequent flyer programmed to quickly identity where they can receive Oneworld benefits.

The new branding – including signage – will be rolled out across the more than 1,000 airports served by Oneworld’s member airlines across 155 countries.

Australian airports will be the first to sport Oneworld’s new branding, beginning with Perth, and progressing through Sydney and Melbourne, and later, Berlin, Tegel and Dusseldorf. Other gateways will include American airports in September, and Doha and Amman in the Middle East in October. It is expected that the roll out will take a year to complete.

“We firmly believe that Oneworld offers the most compelling range of alliance benefits for our most loyal customers,” said Oneworld CEO Bruce Ashby. “We also know that identifying where to take advantage of those privileges in often cluttered airport environments, particularly in unfamiliar surroundings, can sometimes be a challenge, even for the most frequent traveller. The new Oneworld Priority signage is designed to overcome that.”

Benefits differ according to the status each member holds.

Emerald tier:
– First class or business class check-in, which members can use even when booked in economy.
– Fast track through security at selected airports.
– First class, business class or frequent flyer lounges which they can use when flying internationally, even when not booked in first or business class.
– Priority boarding

Sapphire tier:
– Business class check-in, even when booked in Economy
– Business class and frequent flyer lounges for international flights, even when booked in economy.
– Priority boarding

Ruby tier:
– Business class check-in, even when booked in economy.

Oneworld member airlines include American Airlines, British Airways, Cathay Pacific, Finnair, Japan Airlines, Malaysian Airlines, Qantas, and Qatar Airways.


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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.