AA Launches Reimagined AAdvantage Program

American Airlines launches its reimagined AAdvantage loyalty program, with Loyalty Points, offering business travellers even more rewards and flexibility.

One of the most exciting developments is the introduction of complimentary seat upgrades for all AAdvantage status members. Starting this month, AAdvantage members will say goodbye to complicated elite qualifications as they welcome the simplicity of tracking one metric: Loyalty Points.

This single-point system, in which one qualifying AAdvantage mile earned equals one Loyalty Point, positions the AAdvantage program as the largest airline loyalty program that will not require members to track miles, dollars and/or flight segments to earn status. The program gives members more ways to get status as they earn miles and Loyalty Points by flying, dining, shopping and using an AAdvantage credit card.

American Airlines launches its reimagined AAdvantage loyalty program, offering business travellers even more reards and flexibility.

AAdvantage status elevates the travel experience with free checked bags, priority check-in, priority security and priority boarding on American and oneworld Alliance partners. AAdvantage Gold and AAdvantage Platinum members will also receive access to complimentary upgrades on all American flights within North America, regardless of the flight distance, starting this week, with complimentary travel companion upgrades coming later this year.

“The past few years have taught us that loyalty is not one-size-fits-all — it comes in different forms,” says Alison Taylor, American’s Chief Customer Officer. “We recognize the path to earning status is different for each individual, which is why we’re giving members more ways to earn Loyalty Points — whether by flying, shopping or using an AAdvantage credit card. We want to make it easier for our customers to achieve status wherever they may be in their travel journey.”

This month, AAdvantage members will also have access to an updated online AAdvantage Status Estimator to help project their status qualification from flying and shopping. For every qualifying AAdvantage mile earned, members receive one Loyalty Point. Members will see their progress toward status with Loyalty Points within their AAdvantage account on aa.com and the American Airlines app. Once a member achieves a status level, their enhanced travel experience and status will be valid through March 31 of the following year.

American Airlines launches its reimagined AAdvantage loyalty program, offering business travellers even more reards and flexibility.

AAdvantage members earn miles when they fly on American, the oneworld Alliance carriers and other eligible airlines like JetBlue. With the recently announced exclusive partnership with GOL, Brazil’s largest airline, American continues to expand opportunities for AAdvantage members to earn, redeem and enjoy reciprocal benefits across its global network.

Members will also earn miles from everyday spending with the AAdvantage eShopping, SimplyMiles and AAdvantage Dining programs, booking hotels and rental cars with AAdvantage partners, as well as purchases made with an AAdvantage credit card.

For more Loyalty coverage click here.


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Staff Writer

The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.