Accor’s La Collection Launches in Asia-Pacific

La Collection by Le Club AccorHotels has launched its e-boutique platform in Asia-Pacific. Already available in France and Australia, loyalty members residing in China, Hong Kong, Indonesia, India, Japan, Macau, Malaysia, New Zealand, The Philippines, South Korea, Singapore, Taiwan, Thailand, and Vietnam will now have the opportunity to earn and redeem their loyalty points on the digital shopping platform.

With more than 800 products covering a variety of categories such as tech gadgets, homewares, beauty products, fashion accessories, travel goods, and more, on La Collection by Le Club AccorHotels, members can choose to purchase with points, cash plus points and can also earn and accumulate points.

The e-boutique will soon include various items and amenities available in AccorHotels rooms such as bedding by Sofitel, toiletries, and in-room care products, so members continue to enjoy their hotel experience in their own home. The platform will also feature Elite Experiences where members can gain access to the Le Club AccorHotels box at the AccorHotels Arena in Paris, France, and or gain entry to sporting events, theatres, or shows.

“The launch of La Collection by Le Club AccorHotels in Asia-Pacific gives members a wider choice of options to earn and use their loyalty points,” says Henrik Berglind, vice president Loyalty Asia Pacific. “It is our way of rewarding our loyalty members with quality, exclusive offerings so they can shop for themselves or their loved ones on special occasions.”

Accor's La Collection has launched in Asia-Pacific, allowing loyalty members to earn and redeem points at the e-boutique.

Le Club AccorHotels is more flexible than any other hotel loyalty program: points never expire, guests can use them worldwide, and room availability is never an issue.  For the more than 14 million members residing in Asia-Pacific they are treated to exclusive advantages and services via their account on the website and the mobile app, where they can manage their preferences; check their current bookings; check their points statement; enjoy customized deals and private sales; and verify all the advantages (welcome drinks, upgrades, etc.) for their tier status of Le Club AccorHotels.

To celebrate the launch of La Collection by Le Club AccorHotels, members can enjoy 50 percent off travel products for purchases made using Rewards points from 17 October to 25 October.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.