Hotel X Brisbane Fortitude Valley has opened as the world’s first hotel in IHG Hotels & Resorts’ new Vignette Collection.

The new collection is a family of one-off hotels where guests can indulge in a passion for stays that are authentic, experiential, and considered. Vignette Collection hotels are luxurious, distinctive, elegant, and intriguing – words that have been used to describe Brisbane’s Hotel X, making it a perfect fit for the new brand, which was launched in August.

As one of Brisbane’s newest 5-star hotels, Hotel X’s name is inspired by “X marks the spot,” a reference to its location in the heart of Fortitude Valley – a leading lifestyle destination in Brisbane. Hotel X promises unexpected and undeniably indulgent experiences, boasting 146 rooms and suites and three meeting spaces, including an open terrace overlooking Brunswick Street.

Foodies will love Iris, the Mediterranean rooftop bar and restaurant, set to be the valley’s most coveted destination to drink and dine, and Bisou Bisou, a cool bistro dishing up French delicacies. The hotel’s rooftop swimming pool is also the ideal spot for a sip and dip or a relaxing sundowner.

“With its distinctive design and premium facilities, Hotel X celebrates this iconic Brisbane neighbourhood through ultra-cool art, Avant-Garde lighting, and showstopping design,” says Daniel Moran, General Manager at Hotel X. “When the hotel opened nearly one year ago, we felt that it had such a distinctive blend of luxury and extravagant interior design with an ‘X’ factor that could not quite be defined. When Vignette was born in August this year, we agreed that there was no better fit than a brand that celebrates the individuality of our luxury hotel in Brisbane’s Fortitude Valley.”

Hotel X has partnered with a local school to support and empower the next generation who wish to pursue careers in hospitality. The team will provide invaluable and immersive on-the-job learning, from behind the scenes to experiencing hospitality through the eyes of a guest at Hotel X.

Whether it’s a city haven, sun-kissed resort, or a far-flung exotic destination, IHG’s Vignette Collection will provide one-of-a-kind stays, and meet a growing demand around the world for experiences that are more authentic and thoughtful with each hotel serving up a distinct service style and character. Hotels will have their own outlook and distinct story to tell, grounded in a strong sense of people and place for those luxury travellers seeking rich and engaging experiences.

Collection properties will also have their own complimentary rituals that create a wonderful sense of anticipation and connection for guests and add a special something to every stay.

At Hotel X, where the space celebrates the liveliest aspects of Brisbane – the nightlife, music, art, fabulous food, and long balmy evenings – it will be Friday night cocktails and DJ from 3 pm that forms the memorable ritual bringing guests and the local community together

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