Gulf Air has launched “Boutique Charters” allowing its global clientele to book private direct charter flights with personalised itineraries.

The new service is available to government and corporate delegations, group travel as well as private cargo consignments. Available on various types of aircraft from Gulf Air’s young fleet, the private charter services can be booked on narrow-body Airbus A320neo or A321neoLR jets, or on wide-body aircraft like the airline’s flagship Boeing 787-9 Dreamliner.

The new private “Boutique Charters” will allow customers to choose from a number of in-flight services and preferences from fresh flowers, bespoke amenities, unlimited WiFi connection, selection of the newest movies and TV shows, a choice of food and beverages, and tailor-made menus with cold and hot meals served by expert multinational flight attendants.

The launch is part of the airline’s move to become a boutique business model that would reinforce its focus on product and customer experience. Similarly, with the hospitality industry, Gulf Air differentiates itself as a boutique airline that is different and unique in the way it operates compared to the bigger airlines that are more volume-driven. This new concept is derived from the airlines business model to offer its boutique services to a more niche clientele whilst highlighting the key services the airline is renowned for.

“This is a major milestone for the national carrier of the Kingdom of Bahrain,” says Gulf Air’s Acting Chief Executive Officer Captain Waleed Al Alawi. “We will now extend our boutique excellence to a new niche clientele to offer bespoke services that are personalised to each charter flight. The world has changed so much since early 2020 and every business has to thrive into new ways of extending commerce and expanding its reach to new horizons. With our brand new fleet, comfort technologies, high standard food, and beverage offering, and tailor-made add ons, our charter services promise to be an extension to our brand promise”

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