Luxurious New Look for Iconic Seoul Hotel

The Grand InterContinental Seoul Parnas has emerged from an 11-month renovation that saw the transformation of the hotel’s exterior, Club Lounge, and guestrooms.

As the first international hotel brand in the Gangnam area of Seoul, the reopening marks a new standard set for a luxurious way of living.

The Seoul hotel worked with 1508 London, a British interior design group, to create a design narrative encompassing the themes, ‘Return to Nature’, ‘Balance’ and ‘Crafted Detailing’. For a distinctively luxurious atmosphere, the design also incorporated Korea’s unique lines and warm colours, creating harmony between materials for an exquisite finish.

All guestrooms at Grand InterContinental Seoul Parnas are now fitted with panoramic floor-to-ceiling windows, and the hotel exterior has also been retrofitted with full-panelled glass. Apart from creating a modern and sophisticated aesthetic, the glass panels are reinforced by insulating bars for improved energy efficiency as part of the hotel’s green commitment towards IHG’s Green Engaged programme.

Grand InterContinental Seoul Parnas now welcomes guests with 550 rooms across 16 room categories, each of which are tailored to various needs, from the spacious Deluxe rooms to Junior Suite, and luxurious top suites.

New room facilities include 55-inch LED UHD Smart TVs, while suites offer a clothing steriliser so guests can disinfect their clothes for ease of mind. Located on 32nd floor of the hotel, the two-level Presidential Suite boasts soaring ceilings, a designated treatment room where guests can enjoy a Technogym treadmill and a Finnish-style dry sauna, a living room equipped with a 77-inch OLED UHD TV, an elegantly decorated study, and a dining room with a built-in wine cellar, a fridge, and a dining table that accommodates eight.

The Grand InterContinental Seoul Parnas has emerged from an 11-month renovation that saw the transformation of the hotel's exterior, Club Lounge, and guestrooms.

The Club InterContinental Lounge, which was previously located on the 26th floor, has been moved to the hotel’s top floor at level 34 to provide an elevated club experience. With a new harmonised look and a grand golden canopy on the ground floor, the hotel aims to become a design landmark with contemporary charm in the Gangnam area.

After a long hiatus, guests can now indulge in gourmet culinary experiences at the hotel’s reopened restaurants. Savour modern Chinese cuisine at Weilou, a three-time winner at the World Luxury Restaurant Awards, now in its new location on 34th floor, along with international buffets at the Grand Kitchen and traditional Japanese at the popular Hakone.

“This year past has definitely been a year of change for our hotel with the major renovation that we’ve done to commemorate the 30th anniversary,” says Brian Harris, General Manager, Grand InterContinental Seoul Parnas. “With InterContinental Hotels & Resorts pioneering luxury travel across the globe since 1946, we will continue to elevate the experience at Grand InterContinental Seoul Parnas to deliver an unprecedented lifestyle choice in the capital of South Korea.”

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.