Emirates long-haul premium economy and economy customers will now receive new United for Wildlife amenity kits.

Preserving wildlife and habitats is a core pillar of the Emirates Environmental Sustainability Framework. The new amenity kit range will highlight Emirates’ longstanding partnership with United for Wildlife and commitment to raising awareness about endangered species, and the prevention of illegal trade of wildlife and wildlife products. The animals featured on the kit pouches and bookmarks are some of the most trafficked creatures in the world – the green sea turtle, African elephant, blue macaw,  gorilla, hammerhead shark, lion, pangolin, and the black rhino.

United for Wildlife has shared some impactful statistics which highlight the magnitude of the issue, such as that globally 100 elephants are poached every day, meaning that at current poaching rates elephants could be extinct in the wild by 2025. There are now only 30,000 rhinos left in the wild compared to the 500,000 that existed at the beginning of the 20th century, meanwhile pangolins are the most trafficked mammal in the world.

Emirates is actively involved in the fight against illegal wildlife trafficking and exploitation and is a member of the United for Wildlife Transport Taskforce. Emirates has zero tolerance towards the illegal trade of wildlife and wildlife products and its freight arm, Emirates SkyCargo, has implemented a complete ban on hunting trophies of elephants, rhinoceros, lions and tigers. In June 2023, Emirates reinforced its commitment to environmentally responsible practices by achieving IATA Environmental Assessment (IEnvA) Stage One and the IEnvA Illegal Wildlife Trade module certifications.

The new Emirates wildlife amenity kit pouches are reusable and made from washable kraft paper with bespoke art of the animals printed in non-toxic soy-based ink. The contents include a selection of durable travel essentials made from materials that reduce the use of virgin plastic. The toothbrush is made from a combination of wheat straw and plastic, and the socks and eyeshades are made from recycled plastic. Emirates is also phasing earplugs back into the amenity kits at the end of the year

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