Emirates Rolls Out Premium Economy

Business travellers can look forward to another distinctive Emirates travel experience as the airline unveils its full Premium Economy offering onboard, available for booking for flights from August 2022.

The new cabin class, which offers luxurious seats, more legroom, and service to rival many airlines’ business offerings, will be available to Emirates customers travelling on popular A380 routes to London, Paris, and Sydney from August 1, and Christchurch from December. Being the only airline in the Gulf region to offer a Premium Economy cabin, the new product has seen strong demand since it was opened for sale on June 1.

 Some of the benefits of flying Emirates’ premium economy include dedicated check-in areas at Dubai International Airport; and luxurious seats with a wood panel finishing similar to Business Class, each seat of which has been designed to provide optimal comfort and support with 6-way adjustable headrests. The cream-coloured leather seats have a generous pitch of up to 40 inches, are 19.5 inches wide, and recline eight inches into a comfortable cradle position with ample room to stretch out. It also offers calf rests and footrests for additional comfort, in addition to many other thoughtful touches such as easily accessible in-seat charging points and a side cocktail table.

On a four-class Emirates A380, the Premium Economy cabin is located at the front of the main deck with 56 seats laid out in 2-4-2 configuration. On the Emirates Boeing 777, up to 24 Premium Economy seats will be installed in a dedicated cabin section between Business and Economy.

Emirates Premium Economy is in a class of its own, offering a signature experience unmatched in the industry. Customers can get comfortable under soft, sustainable blankets made from recycled plastic bottles, and snuggle into the generously sized pillow, both designed uniquely for Premium Economy. They can also refresh themselves with the complimentary amenity kits which come in reusable, sustainable bags, and contain items which are all made with some element of recycled or sustainable materials.

Business travellers can look forward to another distinctive Emirates travel experience as the airline unveils its full Premium Economy offering onboard, available for booking for flights from August 2022.

Incorporating elements inspired by Business Class, customers will be welcomed on board with a welcome drink in fine glassware. During meal service, a selection of generous meals made with seasonal ingredients and regional influences will be served on chinaware, accompanied by stainless steel cutlery wrapped in linen napkins. The drinks menu will include a selection of beverages including premium wines and a sparkling Chandon wine. There are also liqueurs available after meals, with chocolates.

Each Premium Economy seat also has a 13.3-inch screen, one of the largest in its class, to enjoy the unmatched array of up to 5,000 channels of music, movies, TV, news and other content on Emirates’ award-winning ice.

“As with everything we do, Emirates Premium Economy will be exceptional in its class, with minute attention given to every aspect of the customer experience,” says Sir Tim Clark, President Emirates Airline. “Customers trading up from Economy will be getting excellent value. Since we first introduced our Premium Economy seats in January 2021, the positive response and demand has been tremendous. We currently have six A380s equipped with this cabin class, which limits our initial deployment, but our intention is to offer this experience to many more markets across our network. This November, we will begin our retrofit programme to install Premium Economy on 67 A380s and 53 Boeing 777s. At the end of the programme, Emirates will have 126 aircraft fitted out with Premium Economy cabins, as well as our latest interiors across other cabins. It is a major investment to ensure our customers continue to have the best experience in the sky.”

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.