Emirates Offers New Perks for Premium Travellers

Emirates has refreshed its premium offering with new luxury products in First and Business Class for a more comfortable travel experience. The new products stem from collaborations with BYREDO skincare, Bowers & Wilkins and Emirates’ longstanding partnership with Bulgari for its refreshed amenity kits.

Emirates First Class customers will now find the BYREDO travel wellness range of skincare products waiting for them in their private suites. The Chamomile collections were exclusively created for Emirates for a relaxing and hydrating experience inflight. The collection by European luxury brand BYREDO was first introduced in Emirates’ new fully-enclosed suites on the Boeing 777 last year and is now being rolled out across the fleet.

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All the products in the collection are manufactured using the best raw materials with a distinct focus on craft and quality and include a cleansing face towelette, a facial toner, eye cream, chamomile roll-on sleep oil to apply on pulse points to ease into relaxation, and a chamomile pillow mist spray. Kits also feature a faux leather notebook and branded pen.

To amplify the viewing experience on ICE, Emirates’ award-winning in-flight entertainment system, the airline is rolling out brand new Bowers & Wilkins Active Noise Cancelling E1 headphones in First Class.

These headphones were designed by award-winning audio brand Bowers & Wilkins and created exclusively for Emirates using a unique hybrid noise cancellation technology optimised for the Emirates First Class cabins.

Bowers & Wilkins Active Noise Cancelling - Emirates has refreshed its premium offering with new luxury products in the airline's First and Business Class for a more comfortable travel experience.

The headphones are lightweight and made of the finest materials, including aluminium and sheepskin leather for a comfortable fit. Customers can use the headphones to view up to 3,500 channels of on-demand entertainment on a 32-inch TV screen.

Emirates also continues its longstanding partnership with Bulgari for the latest designs of the airline’s exclusive kit bags (below). The new set of amenity kits for both First and Business Class feature Bulgari’s fragrance – Eau Parfumée Au Thé Vert (Green Tea) – and contain skincare essentials to keep customers feeling fresh and pampered throughout the flight.

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The First Class kit bags, made from faux leather, come in eight designs with a new range of colours for men and women. Eight additional designs are available in Business Class – four for men and four for women. The amenity kits are available on long-haul overnight flights and designs are refreshed every nine months. The bags have been designed for multipurpose uses after the flight to store headphones, makeup or jewellery. In addition to the Bulgari amenity kits, First Class customers will also be given Hydra Active moisturising sleepsuits on long-haul overnight flights.

Fans of the First Class experience can purchase the Emirates sleepsuits, First Class blanket or the Bowers & Wilkins PX headphones from the Emirates Official Stores.

Bulgari Amenity Kits - Emirates has refreshed its premium offering with new luxury products in the airline's First and Business Class for a more comfortable travel experience.

On all Emirates flights, customers can enjoy a selection of the finest cuisine prepared by gourmet chefs and accompanied by some of the most exclusive wines, champagnes and spirits in the world. Emirates recently revamped its spirits offering across all classes to include exclusives like the Hennessy Paradis Imperial and introduced the Emirates Vintage Collection – a selection of fine wines which have been stored for up to 15 years. This includes the Château Cheval Blanc 2004, Château Haut Brion 2004, Château Mouton Rothschild 2001 and Château Margaux 1998 served in First Class on select routes.

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In Business Class, Emirates will serve exclusive champagnes such as Moët & Chandon Rosé Imperial on all flights from Dubai later this month. A global on board exclusive, Veuve Clicquot Extra Brut Extra Old, will also be available for a limited time on select routes.

Emirates’ premium onboard experience is complemented by on-ground comfort with a network of 42 dedicated Emirates Lounges located within major airports around the globe, including its newly-opened Cairo lounge, refurbished New York lounge at John F Kennedy International Airport and Hong Kong International Airport lounge.

First and Business Class passengers can also travel to and from the airport via Emirates’ complimentary Chauffeur-drive service – available in over 70 cities including Hong Kong and the latest destination Santiago.

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About the Author

Nick Walton

Nick Walton is Group Managing Editor of Artemis Communications, a leading boutique magazine and content solution company and publisher of The Art of Business Travel. A former travel editor of the South China Morning Post, he heads up the group's travel and lifestyle magazines, which include Alpha Men Asia, The Edition, Mirandus, Ikhlas, The Journal and Explorer Magazine.