Taiwan-based China Airlines has formed cross-industry partnerships with luxury fashion brand MOSCHINO and outdoors brand Roots to launch new in-flight travel kits.

The kit is infused with the environmental sustainability philosophy of China Airlines, injecting the cabin with a dose of youth and vitality. The airline fashion item exclusive to travelers will gradually become a feature of Premium Business Class on long-haul routes.

The new MOSCHINO in-flight travel kit is the brand’s first cross-industry partnership with an airline and is expected to generate a huge buzz. The co-branded travel kit combines utility with style and is available in four classic colours, with the initial launch featuring gentle French blue and elegant sophisticated dark grey hues.

The travel kits will be supplied to travellers flying Premium Business Class on outbound and inbound flights to Taiwan. The travel kits will also come with an exclusive luggage tag to add glamour to every moment of the journey.

In another innovative collaboration, China Airlines is also announcing a partnership with the renowned Canadian outdoor brand Roots, a collaboration that reflects a shared commitment to sustainability and passion for nature. This partnership marks the introduction of an exclusive travel kit for Premium Economy Class passengers on long-haul flights, inspired by Roots’ iconic Cabin design.

The all-new co-branded travel kit in red, white and grey contains a handpicked selection of popular items such as skin care, lip balm, and hair care products by MOROCCANOIL. Depending on the cabin class, there is also a dental hygiene kit, eye mask, ear plugs, and folding compact/hairbrush. Everything from the kit construction to the contents is designed to be environmentally friendly. Even the external packaging is made from CPE bio-degradable materials so that travellers can join the airline in making a contribution to environmental sustainability.

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