Cathay Unveils New Premium Economy

Raising the bar for all passengers, Cathay Pacific has launched its new premium economy, as well as new wine and dining collaborations.

Hong Kong’s home carrier has unveiled for the very first time its all-new Premium Economy cabin experience. Coming to its retrofitted Boeing 777-300ER aircraft this year, the new Premium Economy cabin sets a whole new standard for comfort and privacy.

Cathay Pacific also recently showcased a new, exclusive selection of fine Chinese wines, which are currently being served to customers in First and Business class for a limited time only, as well as highlighted from its recent dining collaborations with renowned Hong Kong restaurants, and features of its award-winning inflight entertainment experience. 

A New Way to Travel

Every aspect of Cathay Pacific’s brand-new Premium Economy has been meticulously crafted with the customer in mind. From the generous seats to the intelligent lighting design and modern fixtures, customers can experience more of what matters most to them.

Settle into the private comfort of the new Premium Economy seat with a greater sense of personal space and seclusion. Thoughtful touches add to their comfort and enjoyment, including a leather headrest and customised seat cushions, privacy wings with a reading light next to the headrest, a 15.6-inch 4K ultra-high-definition screen with 4K on demand and Bluetooth audio streaming, as well as clever storage solutions for personal devices.

Raising the bar for all passengers, Cathay Pacific has launched its new premium economy, as well as new wine and dining collaborations. 

New, exclusive Premium Economy lavatories on each side of the cabin offer touch-free features to ensure minimal contact. Mood lighting is also extended to all cabins, including Premium Economy, transporting customers to a relaxing environment during their flight.

Showcasing Chinese Wines

Cathay Pacific’s award-winning wine cellar provides customers with a wide range of stunning vintages and cuvées from esteemed winemakers around the world. The airline’s ever-expanding selection of wines are sourced from prime viticultural regions around the world, including France, Italy, Austria, South Africa, Australia, the United States, New Zealand, and now also China. 

Partnering with a number of China’s leading winemakers, Cathay Pacific brings customers an exclusive selection of the finest Chinese wines to explore. This specially curated wine list includes Domaines Barons de Rothschild Lafite’s (DBR Lafite) Domaine de Long Dai 2020 from Qiu Shan Valley in Shandong Province, a medium to full-bodied Bordeaux blend boasting a lively balance and freshness, being served in First class. 

One of three wines from Ningxia are also being served on rotation in Business class. The Silver Heights Jiayuan Marselan 2021 is a full-bodied red wine made from 100% Marselan from the fully biodynamic Silver Heights Vineyard. The Grace Vineyard Tasya’s Reserve Cabernet Franc 2018 is a 100% Cabernet Franc from Grace Vineyard, which recently secured a spot on the prestigious 2023 World’s Best Vineyards list. While the Xige Estate Jade Dove Single Vineyard Cabernet Gernischt 2019 is made from the best selection of old Cabernet Gernischt vines from Xige Estate, founded by Bordeaux L’Ecole du Vin-trained winemaker, Zhang Yanzhi. 

Raising the bar for all passengers, Cathay Pacific has launched its new premium economy, as well as new wine and dining collaborations. 

These wines are available for customers travelling on long-haul routes until May 2024, and can also be purchased on the Cathay Shop.

Better Dining in the Sky

Delivering on its commitment to offering customers memorable dining experiences, Cathay Pacific continues to collaborate with acclaimed local restaurants and brands who share its dedication to providing the finest quality food and drink with a high attention to detail. 

Customers can delight in a bespoke menu of reimagined French classics from JIA Group’s Michelin-starred French restaurant Louise, and an all-new selection of “Hong Kong Flavours” developed in collaboration with Cantonese fine-dining institution Duddell’s. Meanwhile, guests at the airline’s The Pier, First lounge at Hong Kong International Airport can delight in specially crafted tasting menus developed together with Rosewood Hong Kong’s much fêted dining establishments. 

All of these menus have been carefully curated to provide customers with a taste of Hong Kong’s vibrant and diverse culinary scene throughout their journey. 

Raising the bar for all passengers, Cathay Pacific has launched its new premium economy, as well as new wine and dining collaborations. 

An Entertainment Experience

Named the Best Airline Inflight Entertainment in the world by Skytrax, Cathay Pacific provides a wide selection of thoughtfully curated entertainment for customers offering the best of Disney+, Max, Paramount and more.

Guests will soon be able to enjoy 4K ultra-high-definition screens, a 4K video-on-demand experience as well as Bluetooth audio streaming in every cabin onboard the airline’s state-of-the-art Airbus A321neo and retrofitted 777-300ER aircraft. An all-new, intuitive graphical user interface (GUI) onboard the airline’s A350s, which is being progressively introduced to other aircraft types, presents a proactive, dynamic and personalised management platform for a meaningful, connected, end–to-end inflight experience. 

“We always put our customers at the centre of everything we do,” says General Manager Customer Experience and Design Vivian Lo. “We listen to our customers, and ensure that we understand what is important to them. These valuable insights continuously motivate us to go above and beyond to elevate our customers’ journeys and ensure that their experience with Cathay is truly unforgettable whenever they fly, shop, spend or dine with us.”

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About the Author

Nick Walton

Nick Walton is Group Managing Editor of Artemis Communications, a leading boutique magazine and content solution company and publisher of The Art of Business Travel. A former travel editor of the South China Morning Post, he heads up the group's travel and lifestyle magazines, which include Alpha Men Asia, The Edition, Mirandus, Ikhlas, The Journal and Explorer Magazine.