British Airways has continued to invest in improvements to The First Wing, including a refresh of its flagship Concorde Room at London’s Heathrow Airport Terminal 5, due to be unveiled in October 2017.
The lounge, exclusive to First customers, will receive an updated look and feel, as well as improvements to the terrace area. Since The First Wing opened on April 5, 2017, the new exclusive check-in area for British Airways’ First, Gold Executive Club, and oneworld Emerald customers at Heathrow Terminal 5 has welcomed nearly 200,000 travellers through the dedicated security channel leading directly into the Galleries First lounge and Concorde Room.
In addition, new Liberty London washbags have been taken to the sky, featuring prints from Liberty’s vintage textile archive. The ladies’ version features an eye-catching print called ‘Indiana’ flower pattern in a range of blues, while the male washbag showcases a more understated black and grey paisley design called ‘Arundel’.
The ladies’ kit includes Aromatherapy Associates triple rose renewing moisturiser, hydrating hand lotion, renewing cleanser, and a deodorant stick, along with a lip balm, cotton wool pads, toothbrush, and toothpaste, as well as a hairbrush and a pen. The gentlemen’s washbag features Refinery’s revitalising moisturiser, a lip balm, a deodorant stick, and shaving gel, as well as a razor, brush and comb, toothbrush and toothpaste, an eye mask, socks, earplugs, and a pen.
“We know that our First customers are used to the very best in life and have very exacting standards,” says Alex Cruz, British Airways’ chairman, and CEO. “They rightly expect every part of their journey with us to cater to their needs, so we’ve focused on areas that we know matter to them. First Wing enables them to maximise their time, whisking from kerb-to-lounge through the fast track security channel. And we’ve paid attention to the details that make a difference on board too, through elements such as the updated Liberty washbags and the ability to pre-order a preferred meal.
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