British Airways is set to reposition its First Class product this month as part of a £6.5bn (US$8.5bn) investment. The new look and feel, set to take to the skies from March 31, will include new bedding, amenities and menus that would not look out of place in a revered five-star British hotel.
New additions to the airline’s First Class offering include sophisticated new male and female loungewear designed by luxury British fashion brand Temperley London, which is coupled with bespoke British Airways amenity bags featuring Temperley’s “Star” design and products from British skincare brand ELEMIS. The amenity kit also contains the essentials to cleanse, revive and hydrate.
The airline’s chefs have also designed new delicious a la carte menus that focus on fresh seasonal ingredients of British provenance. The new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards, as well as new tableware by Studio William. As part of the changes, British Airways is also investing in new Dartington glassware, allowing travellers to enjoy the airline’s fine wines, champagnes and spirits from sophisticated stemware and elegant cut-glass tumblers.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
“As part of our £6.5bn investment for customers, we’re changing parts of the travel experience in our First cabin,” says Carolina Martinoli, British Airways’ director of Brand and Customer Experience. “Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers. In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”
The airline’s First customers will benefit from an improved turndown service for the perfect night’s sleep, thanks to new luxurious 400-thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion.
Travellers wishing to relax and enjoy the 1,000 hours of programmes available on the in-flight entertainment channels will do so through high-performance headphones crafted by British audio pioneers Meridian.
British Airways’ First customers continue to have access to the airline’s exclusive First Wing at Heathrow Terminal 5. Re-designed and unveiled in 2017, the First Wing provides customers with a private check-in area leading through to dedicated security lanes, which grant customers direct access to British Airways’ prestigious First Lounge.
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