Best Western Hotels & Resorts has enhanced its loyalty program by offering two new membership tiers – Gold and Diamond Select – and removing points expiry, allowing business travellers the chance to enjoy more benefits.

With 25 million members worldwide, Best Western Rewards now has five membership tiers: Blue, the standard entry tier; the new Gold status, for guests who stay with Best Western for ten nights a year; Platinum, for 15 nights a year; Diamond, for 30 nights a year; and the new Diamond Select, for over 50 nights a year. Guests who achieve the Diamond Select status will receive a 50 percent point bonus, room upgrades, and a welcome gift on check-in.

“Best Western Rewards is a truly global rewards program offering more benefits than ever before,” says Best Western Australasia’s head of commercial Steve Richards. “The fact that points no longer expire is a big deal for guests, regardless of whether they’ve stayed at a Best Western hotel within 12 months or two years. What this means is Best Western Rewards members can now keep all their accumulated points and redeem these for holidays or gift cards whenever they want.”

Best Western Rewards points can be earned from stays across Best Western’s six brands: Best Western, Best Western PLUS, Best Western PLUS Executive Residency, Best Western PREMIER, the BW Premier Collection, and GLō. www.bestwestern.com/rewards