The Ascott, operators of serviced apartment properties, has launched its Discover ASR mobile app for members of its loyalty programme, Ascott Star Rewards (ASR).

The new mobile app will unlock a world of conveniences for ASR members, providing greater value, flexibility, and enhance their experience with Ascott.

The ‘Discover ASR’ mobile app acts as a one-stop 24/7 digital concierge for ASR members. ASR members can search for special deals and book their stay at 200 participating properties in over 25 countries and more than 85 cities through the mobile app. They can also manage their reservations, perform self check-ins and check-outs, redeem e-vouchers, and view their ASR membership status as well as points earned and redeemed via the app.

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Guests can sign up for a complimentary ASR membership via the Discover ASR mobile app. ASR members will be rewarded with 2,000 ASR points upon their first login to the app. ASR members will also receive an additional 10% ASR points rebate for every booking made through the app.

In the coming months, the new mobile app will progressively support more languages and enhanced features such as digital keys to access apartments and ‘Go Green’ notifications to provide guests with the choice to opt-out of daily housekeeping and be rewarded with ASR points. In addition, ASR members will be able to purchase ASR points, make digital payments through the app, or redeem ASR points to offset their bill.

Come January 2021, ASR members will be able to customise their stay by sharing their pre-arrival and in-stay requests. They will also be able to share feedback on their stay through a pulse survey in the mobile app. ASR members who are staying at lyf-branded properties will also have access to the lyf message board and private messaging features which allow them to share their thoughts and stay experience with fellow members or communicate privately with Ascott.

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“The launch of the ‘Discover ASR’ mobile app is part of our digital ecosystem transformation journey to drive the growth of Ascott’s customers globally,” says Kevin Goh, CapitaLand’s chief executive officer for Lodging and Ascott’s chief executive officer. “Across our multiple lodging brands, Ascott provides a home away from home for a wide demographic of guests with varying lengths of stay. With the mobile app, ASR members are empowered to shape their own stay experiences through a unified platform in a convenient and effective way. The new mobile app also offers Ascott’s partners another channel to reach our growing base of ASR members.”

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