Amara Hotels & Resorts will conduct a comprehensive brand redesign for its two flagship Singapore properties: Amara Singapore and Amara Sanctuary Sentosa.

This ambitious reimagining, in response to the evolving preferences of today’s discerning business travellers, aims to deliver meaningful connections, memorable experiences, and tailored spaces. The revitalised approach will introduce an exciting new lifestyle concept to the hospitality landscape, emphasising contemporary elegance, sublime interiors, and sustainable travel as the defining elements that unite both properties.

For 38 years, Amara Singapore has stood as a heritage landmark in the heart of Tanjong Pagar. Commencing its phased renovation in October 2023, the property is set to unveil its final transformation by September 2024.

In collaboration with renowned hospitality design firm Studio HBA, a division of Hirsch Bedner Associates, Amara Singapore (above) has been re-envisioned as the vibrant social epicentre of the neighbourhood, resonating with the city’s dynamic energy. The extensive refurbishment introduces an all-new Lobby Bar, evolving with the day’s rhythm, and a reimagined Cafe Oriental, blending biophilic design with a modern twist on traditional hawker stalls.

All 389 rooms at Amara Singapore, as well as facilities such as event venues, will also undergo sophisticated enhancements, radiating a refinedambience inspired by the terracotta roofs of the surrounding preserved shophouses and the heritage rubber fig tree found at the nearby Duxton Plain Park.

Meanwhile, the beachside oasis of Amara Sanctuary Sentosa (above) is set to revitalise its suites, villas, and shared spaces, with completion slated for mid-2024. Working with architecture atelier FARM, this tranquil sanctuary—accentuated by contemporary design elements—invites guests to forge a deeper connection with the island’s calming scenery and discover rejuvenation. The newly transformed spaces foster a harmonious dialogue between guests and nature, guided by a design philosophy centred on well-being and environmental stewardship, blending local elements with the serenity of the natural surroundings.

“We are thrilled to embark on this new chapter for Amara Singapore and Amara Sanctuary Sentosa. This transformative journey marks a pivotal milestone for Amara Hotels & Resorts,” says Dawn Teo, Senior Vice President of Amara Hotels & Resorts. “Our redesigned spaces are meticulously crafted to resonate with the desires of today’s travellers, offering a unique blend of sophistication, warmth, and joie de vivre that elevates our unparalleled hospitality experiences. We are privileged to collaborate with some of the industry’s most creative minds, crafting dynamic and thoughtfully considered spaces that provide both relaxation and invigorating experiences for our guests.”

Amara Singapore and Amara Sanctuary Sentosa will unveil its new design in mid-2024, along with a series of new brand experiences by year-end.

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