Marriott International debuts its tech-savvy Aloft brand in the Japanese capital with the arrival of Aloft Tokyo Ginza in one of the city’s most vibrant precincts.

The new Aloft Tokyo Ginza introduces the brand’s new future-proof design formula to the vibrant city of Tokyo with bold, bright colors, rock-chic artwork, and multifunctional spaces.

The Aloft Tokyo Ginza, the first Aloft hotel to open in Japan, boasts a highly original design conceptualized as a nod to Ginza’s “Miyuki-zoku” youth subculture movement of the 1960s, and showcases an eclectic mix of neon colours, graffiti, and urban art inspired by Tokyo’s iconic street culture.

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Located in Ginza, Tokyo’s most famous shopping, dining, and entertainment district, the new Aloft Tokyo Ginza is just a short walk away from Ginza Six shopping mall, the Mitsukoshi Ginza department store, Tsukiji Market, and the historic Kabuki-za theater. The hotel’s proximity to the Ginza and Higashi-Ginza stations also provides guests with quick and easy access to other areas of Tokyo and beyond.

Designed for travellers who love open spaces and open thinking, the new Aloft Tokyo Ginza is a kaleidoscope of colors and original artwork. Walking into the hotel, guests can see larger-than-life sculptural pieces and conceptual art by Japanese and Japan-inspired international artists that add a delightful dimension of visual appeal to the spaces throughout the hotel. The lift lobby elevator is also an art installation in itself featuring colourful graffiti.

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The new Aloft hotel is home to 205 stylish and inviting guest rooms designed with the brand’s signature artful and innovative loft-like layout in mind. With airy nine-foot-ceilings, each room is complete with fast and free wi-fi, and 55-inch flatscreen 4K televisions, while modern bathrooms come with a walk-in rainfall shower.

The hotel also features a mix of dining and social spaces, including The Warehouse, an all-day dining restaurant channeling a playful Ginza Factory Club aesthetic, where guests can enjoy casual breakfast in the morning, prix-fixe during the daytime, and an extensive a la carte menu at night.Roof Dogs, the hotel’s sassy open-air rooftop bar features a vintage VW combi van named “Eddie” that serves up a variety of sparkling wine, hotdogs, and other nibbles for guests to enjoy while taking in great views of the surrounding neighborhood, while Re:fuel by Aloft offers a range of grab-and go options 24/7.

The open and expressive lobby is adjacent to the brand’s signature Re:mix Lounge that provides locals and travellers a space to mix and mingle, day or night, while the W XYZ Bar offers craft cocktails and light bites for guests to eat and sip over live music as part of the brand’s signature Live At Aloft Hotels music program, which gives emerging local artists a platform to showcase their music talents in the evenings. For guests keeping up with their fitness routines while on the road, Re:charge, the hotel’s fitness center, is open 24/7.

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“Ginza is the must-see destination for every visitor to Tokyo, and what better way to experience Ginza than through the brand new Aloft Tokyo Ginza, which captures the energy and color of Tokyo’s most famous district,” says Hiro Kosugi, General Manager, Aloft Tokyo Ginza. “We look forward to welcoming guests to our hotel, a new urban hub where great music, captivating art, and social connections take center stage.”

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