A New Year Edition of Johnnie Walker Blue Label

To celebrate Chinese New Year 2016, Johnnie Walker – the most widely distributed brand of blended Scotch whisky in the world – will add the “Year of the Monkey” limited edition to its Blue Label family, offering a perfect gift for business travellers to pick up on the go.

The new bottle design features Chinese calligraphy with blue brushstrokes and golden hints and monkey king Sun Wukong in The Journey to The West, one of the four great classical novels of Chinese literature. When placing four uniquely white porcelain bottles side by side, the canvas unfolds to a stunningly beautiful visage, depicting monkeys leaping into the New Year with joy and a daring spirit.

“Johnnie Walker Blue Label Year of Monkey special release truly marries the best of Chinese ceramic art with the very finest blend of Scotch whisky,” says marketing director of Diageo Brands Drew Mills. “This classic combination introduces unrivalled creative elements to the global whisky market, and I’m confident it will quickly become the premier choice for discerning collectors.”

The new bottle will be available for sale at retail outlets in January 2016. Created by master blender Jim Beveridge, Johnnie Walker Blue Label is widely considered to be “the game changer” of Scotch whisky. www.johnniewalker.com

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.