Tourism Australia has launched a new website dedicated to business events, which will offer visitors an enhanced user experience, more opportunities to connect with locals, and the chance to discover Australia’s business events offerings.
Visitors to the new site will see a design that takes advantage of Australia’s spectacular natural beauty, with full-bleed images and 4K-quality films, while enjoying direct access to Tourism Australia business events representatives and Australian business events products and destinations. The new site will allow users to easily make contact with sources of inspiration and information on holding a business event in the country.
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“Australia is leading the way when it comes to delivering business events that exceed expectations, and our new website was created to ensure we also set a benchmark in providing planners and decision-makers with an innovative, informative, visually-stunning and easy-to-use website,” says John O’Sullivan, managing director, Tourism Australia.
Tourism Australia undertook comprehensive research with international business events planners and decision-makers, to ensure the new site delivers relevant up to the minute information on Australia in the most accessible and appealing ways.
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“The feedback from planners and decision-makers has told us that being able to access personalised assistance is crucial when planning business events,” adds O’Sullivan. “That’s why we have fully recreated the site to ensure we can continue to meet the needs of planners and decision makers, by providing an exceptional user experience for those considering Australia as the destination for their next business event.”
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