Ovolo Hotels Group has launched Mojo Nomad, a new co-habitation concept for global nomads that combines travel, lifestyle and community at its core. The first Mojo Nomad property has opened in Aberdeen.
Mojo Nomad offers ‘Homstel living’, bringing together hotel, home and hostel. Centered around community and the use of shared spaces and facilities to create a more convenient and fulfilling lifestyle, Mojo Nomad provides the space and support to live without compromise, explore without fear and play without rules.
“We’re really proud to introduce our Homstel co-living concept to both locals and travellers,” says founder and CEO of Ovolo Hotels Group Girish Jhunjhnuwala. “The concept draws on our desire to support today’s modern hero, giving them access to a multi-use space where they can be productive, build a network, be collaborative, seek adventure and experience new things. Whether you stay at Mojo Nomad for a short or long time, you’re never a guest but always an in-house resident and part of our community.”
The ability to ‘remote in’ is transforming business, lifestyle and community by enabling digital nomads. These working professionals are on the rise and characterized by not having a fixed home location, instead moving from job to job, place to place over the years. Nomads attracted to the co-living era unite around their common interest to collaboratively manage a space and share resources.
Tapping into this growing demographic, Mojo Nomad addresses the changing demands and needs of the ever-evolving modern nomad, accommodating those who seek new ways of living as a community, appreciate the experience of exploring the local lifestyle and value openness and collaboration.
“Our new Mojo Nomad offering moves away from the traditional rigid hotel model that requires a direct quid-pro-quo benefit against every square metre in favour of Return on Experience,” says Jhunjhnuwala. “Instead, we’re focusing on offering collaborative and fun environments that will expose our residents to new experiences that inspire them to be active creators and contribute creatively and intellectually to the world around them. We’re excited to be one of the first brands to shake up the Hong Kong hospitality industry and are looking forward to bringing our new concept to other markets in the region.”
The Mojo project and design teams visited 36 existing establishments around the world during the brand conceptualization process. Taking learnings from the best design-led-hostels and boutique hotels in Europe, the teams looked and evaluated the pricing models, value-added services, ancillary income generators, guest facilities and characteristics of these popular properties to develop Mojo Nomad’s offerings. The end result is a constantly evolving co-living Mojo Nomad brand that is driven by the sharing economy.
As the world’s most visited city by international travellers with arrivals set to reach 45 million by 2025, Hong Kong is the perfect place to test the new Mojo Nomad concept. Hong Kong’s sharing economy continues to boom with the government estimating an annual growth rate of 40 percent in the coming years and accounting for 10 percent of the city’s gross domestic product by 2020.
Mojo Nomad offers a mix of shared rooms for residents and private rooms for those seeking privacy. Alongside a place to stay and sleep, the co-living solution integrates the latest in technology, value-add services, functionality and design across its communal areas to re-imagine culture, collaboration and community in one space.
One of Mojo Nomad’s key features is the ‘Common Room’, a space that provides areas for rest and relaxation with the convenience of hot desks, a Skype pod and PC facilities to maximise one’s productivity. These spaces are designed to both foster interactions among residents while still providing privacy when needed. The result is spaces that are flexible to use and can cater to the different needs of Mojo Nomad residents.
Mojo Nomad offers a list of impressive facilities and services to deliver a world-class co-living experience, including shared rooms with either three or eight beds; private rooms (single or double) with private bathrooms; group room with 14 beds and a private terrace; the 45½° Bar and cafe; a communal kitchen/pantry; and a 24/7 Common Room with co-working spaces, hot desks and a TV. Amenities available at Mojo Nomad include 24/7 on-site reception, dedicated ‘coaches’/ superintendents and community events such as painting classes, film nights, live music and speaker series. http://www.mojonomad.com/