The Langham, Auckland has been rebranded to Cordis, Auckland making it the first in the Pacific region for Langham Hospitality Group’s upscale brand.
The 411-room hotel joins other Cordis hotels already in operation in Hong Kong, Shanghai and Beijing, with future hotels in destinations such as Bali, Phuket, Nanjing, Hangzhou and Ningbo, Donqian Lake.
“The launch of Cordis Auckland marks a significant milestone in our long-term growth plan to introduce Cordis Hotels and Resorts here in the Pacific,” says Simon Manning, chief sales and marketing officer of Langham Hospitality Group. “New Zealand attracted international arrivals of over 3.3 million last year (2015/2016) and the number is expected to continue to grow by over 10 percent annually. Based on the size of our hotel and large inventory of rooms, we see an opportunity to re-brand it to an upper-upscale property to complement the growth of Auckland city and the buoyant tourism environment.”
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Manning says each Cordis offers a unique travel experience. “Cordis is not a homogenous brand. At Langham Hospitality Group, we want to bring a higher level of service from an upper upscale brand into the market. Each Cordis will be individual in style, architecture and design, all reflective of its location and culture, delivering heartfelt service that is devoted to the well-being of our guests, from corporate travellers, honeymooners to multi-generational families.”
Coinciding with the rebranding is a series of new launches. Freshly transformed into a welcoming oasis with plush high-back chairs and a stylish, contemporary setting, The Lobby Lounge (formerly known as the Palm Court) seats 75 and will continue to serve Auckland’s favourite High Tea, as well as all-day dining, coffee and creative cocktails. The space will also now serve a menu of three special Cordis-curated craft beers by Auckland’s Ubernaut Brewery. Each Cordis beer is crafted to reflect the unique characteristics of Auckland, Hong Kong and Shanghai, the three cities that now each have a Cordis Hotel.
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In line with the Cordis initiative to provide tailored stays devoted to the wellbeing of our guests, the Hotel’s Superior and Deluxe rooms will now also include a ‘Double-Double’ category, featuring the choice of two double beds that will be perfect for families or guests who want a larger bed in a twin share. Suites with kitchenettes will also be introduced to cater to families, independent travellers and long-staying guests.
Helping guests stay connected, a new handy smartphone will be available to every guest to make free local calls, call the Concierge whilst on the go, share their journey highlights on social media and even order room service before they get back to their rooms.
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