Le Club Accorhotels was named Hotel Loyalty Program of the Year in Asia Pacific/Oceania/Middle East and took home the Program of the Year for Europe/Africa at this year’s Freddie Awards. Accor also won two other awards for Best Promotion campaign in the same regions. This record haul of four gongs at what is considered the most prestigious consumer-generated awards program in loyalty firmly cements Le Club Accorhotels as the industry leader in hotel loyalty programs.

Le Club Accorhotels was recognised for its generosity, as it is the only scheme that lets members use points anywhere in the world without any restrictions on dates or availability. Earning and burning points is quicker and easier at Le Club Accorhotels, the Group’s multi-brand loyalty program for Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa. With over 18 million members worldwide, the program has reinvented itself in the past two years by extending more benefits, more generosity and more member events to different travellers. A major differentiator of Le Club Accorhotels is its access to 2800 hotels and resorts with more than 600 hotel destinations in Asia Pacific alone.

Resort lovers aren’t left out from the loyalty lure at Accor. Members can accumulate and use points whenever they travel and stay at more than 140 beautiful resorts – from economy to luxury brands – across Asia Pacific.

“The fact that we were voted the Best Loyalty Program in every region outside of America shows that what we are doing resonates with our members,” says SVP loyalty and customer expertise Javier Cedillo-Espin. “We are very grateful to everyone who voted for us and to all our teams for their hard work in delivering this world-class program.”

Created in 1988, the Freddie Awards give loyalty program members an opportunity to vote for the airline and hotel chains that, in their view, offer them the best rewards and value. They vote online for their favourite programs in three geographical areas: the Americas, Europe/Africa and the Middle East/Asia/Oceania. www.accorhotels.com