United Airlines will  transform the customer experience in its 49 United Clubs with upgrades including an overhauled, complimentary food menu, extensive club renovations and a hospitality-focused approach
to customer service.

“We’re making major changes in our United Clubs to give our customers the elevated, hospitality-centric service and experience they deserve and expect. This year will be transformational,” says Jimmy Samartzis, vice president of customer experience. “Our new fresh, tasty and healthy food offerings, overhauled service approach, and systematic investment in renovating the rest of our 49 clubs worldwide will give our customers an airport getaway for
relaxing or being productive during the hustle and bustle of their travel day.”

As part of the revamp United will launch an all-new complimentary food menu in its United Clubs – from a Greek yogurt bar and hot oatmeal station to hummus with pretzel crisps and peppers. The new menu is focused on freshness, variety and quality with United replacing all current offerings with new, healthier choices, beginning with Chicago O’Hare International Airport in March. The new items will be available at United Clubs in Houston, Denver, Newark, Los Angeles, San Francisco and Washington Dulles by the end of summer. All United Clubs worldwide will feature the new food by the end of the year.

Also in 2015, United will launch an upgraded beverage-for-sale program of premium wines, beers and spirits including Champagne Laurent-Perrier and Trinchero Family Estates Wines. United plans to test a new food-for-sale pilot program later this year as well.

The new food offering will be complemented by lounge renovations at Chicago O’Hare, Washington Reagan, Hong Kong and Tokyo Narita. The airline will also build new clubs in Atlanta and San Francisco, and begin major changes in Los Angeles.

Each lounge will reflect the new, modern style with upgraded amenities showcased in the airline’s Chicago O’Hare, Boston, London Heathrow, San Diego and Seattle United Club renovations. The new design schemes incorporate both United’s unique aviation history and panoramic views of modern-day aviation in action. New and renovated United Clubs offer more and diverse seating arrangements.

United’s recent renovations at London Heathrow have been nominated by the American Institute of Architects for the Design Excellence Award for Interior Architecture. The London club is also a finalist for the 2015 Design Et Al International Yacht & Aviation Awards in the category of Commercial Aviation, First Class Lounge.

United will re-train its United Club agents with a new, comprehensive customer service program throughout 2015. The training will reflect standards of the hotel and hospitality industry to better match club members’ expectations. United Club members will also enjoy complimentary, Wi-Fi-based printing for greater customer productivity this year. www.united.com