In the midst of a highly competitive airline industry, Thai has completed a major revamp of its inflight services by placing distinct emphasis on ‘Thainess’, particularly in its Business Class cabins with the New Royal Silk Service.
With this new service, passengers are able to enjoy the comfort and convenience of service that is tailored to diverse customer preferences. With the elevation in levels of service, Thai’s New Royal Silk Service has been well received by passengers according to the results of opinion surveys regularly conducted since its introduction.
One vital aspect of the new inflight service is to provide service from the heart that is beyond passenger expectations and with ‘Thainess’, placing service-based emphasis on the needs and personal preferences of each passenger, equivalent to that of a five-star hotel. Cabin attendants care for passengers and converse with them as though they were the house owner welcoming a house guest. The Samrab Thai or Thai set menu has been introduced as a component of the new inflight service, with meals carefully arranged and presented with an essence of ‘Thainess’.
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Samrab Thai is the combination and presentation of dishes that complement one another in the use of ingredients, flavours, and textures that are uniquely Thai. It is the foundation of Thailand’s culinary arts and a reflection of a culture that places great value on hospitality. The essence of Samrab Thai is harmony in everything; to taste a medley of flavours that are spicy, sour, bitter, or sweet for delicious and complimentary combinations.
A typical Samrab Thai menu includes tamarind Thai beef salad; chicken bamboo broth; prawn chu chee; pork red curry; eggplant stir fry with chilli, basil and jasmine rice; and pumpkin coconut custard.
In addition, Western full course set menus are also served. A destination or local national meal for specific routes is also served. For example, if the final destination is Japan, a Japanese full course set menu will be available for selection.
An All Day Dining Menu complete with meals, snacks, and beverages, is also available for passenger selection, and is available during daytime and evening hours on long intercontinental flights between Bangkok and Europe and on day flights from Bangkok to Australia (Bangkok to Sydney, Melbourne and Perth).
Thai’s beverage service for Royal Silk Business Class passengers includes Veuve Clicquot Brut champagne, white, red and dessert wines from the Loire Valley, Burgundy, Bordeaux and Languedoc regions of France; single-origin coffee from The Royal Project Mae Hong Son and Chiang Rai plantations, and a tea selection from Chiang Rai, Thailand.
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For Thai’s intercontinental flights from Bangkok to various destinations in Europe such as Frankfurt, London, Paris, and other destinations in Scandinavia, a bedding quilt is now available for passengers’ increased comfort.
Currently, the new inflight service has been implemented on flights from Bangkok to Europe, Australia, New Zealand, Japan, and the Middle East. The New Royal Silk Class Service will be introduced on flights to South Korea in May 2017.
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