SIA Brings New Lounge Concept to LHR

Singapore Airlines has unveiled its brand new SilverKris Lounge at Heathrow, following the airline’s recent move into Heathrow’s Terminal 2.

Designed by renowned architectural and interior design firm ONG&ONG, the new Heathrow SilverKris Lounge for First and Business Class customers follows Singapore Airlines’ worldwide “home away from home” concept, which is thoughtfully designed and modelled to provide a sense of “being home”. The new lounge will make London the airline’s third city to feature these designs, as part of a network-wide upgrade programme.

Located in T2B, close to gate B36, Singapore Airlines’ new SilverKris Lounge welcomes customers with a signature batik design screen, an element common across lounges featuring the new design and similar to those already seen in Sydney and Hong Kong.

With separate areas dedicated to First and Business Class customers, a total of 208 seats will be offered, complete with roving hosts to look after guests throughout their stay. In First Class, customers will be provided with an in-seat service, including a choice of welcome drinks on arrival, together with a hot towel service similar to that experienced on board.

For the first time in London, customers will be able to enjoy flexible and dedicated spaces, from specific dining and living areas, to specially designed productivity pods, Singapore Airlines’ new signature armchairs and even private cove areas exclusive to London. Customers will have every opportunity to relax and feel at home, whatever their preference.

As part of the design, a completely new Gallery space is also offered close to the entrance and is accessible to both First and Business Class customers. Providing a residential feel, and including curated art pieces, the space offers selected self-service drinks and snacks, as well as a travel concierge facility for anyone needing quick assistance with flights and seating. Additionally, the space will provide the focus for a range of cultural and calendar-linked events and showcases throughout the year, such as around Christmas or Lunar New Year.

A familiar “taste of Singapore” theme will feature in the new lounge,  incorporating a selection of freshly cooked food using only fresh ingredients, as well as complimentary wines, beers, spirits and Champagne relevant to each lounge. The lounge menus are changed regularly to suit frequent fliers, incorporating authentic local culinary delights cooked freshly by on-site chefs, and complementing the overall in-flight offerings.

First Class customers will benefit from both a self-service buffet area and an à la carte offering, where five different à la carte menus will operate throughout each day. At least two different menus will be available at any one time to ensure a wide selection of choices, including iconic dishes from Singapore such as Laksa and Hainanese Chicken Rice. These dishes will feature alongside traditional English fare, such as the afternoon tea menu, which is expected to become a firm favourite.

Business Class customers will enjoy a self-service buffet, also offering menu items cooked freshly on-site using only fresh ingredients and which will also provide variety across both Asian and Western dishes throughout the day. In a new feature, the Business Class lounge also includes a bar area, complete with a professional bartender, where customers can enjoy a range of premium drinks, including freshly prepared cocktails. First Class guests will also have access to the bar area should they wish to visit.

“Our new SilverKris Lounge at Heathrow brings Ong&Ong’s “home away from home” concept to the UK and Europe for the first time. We are already renowned for providing a warm, authentic and personalised service in the air and our new London lounge will help us deliver this in new ways on the ground too,” said general manager Singapore Airlines UK & Ireland Wilson Yong. “We believe the familiar, homely environment will be hugely well received by our customers as we provide them with comfort and the feeling of being taken care of at every step of their journey.”

“We’re extremely proud to welcome Singapore Airline’s SilverKris Lounge to Terminal 2,” adds Heathrow’s property director Stephen Wilkinson. “Our passengers expect a premium experience when they choose Heathrow and the Silverkris Lounge is a perfect complement to the Terminal 2 experience.”

Lounge access is available for Business and First Class customers travelling with Singapore Airlines or other Star Alliance carrier, as well as eligible Singapore Airlines KrisFlyer and Star Alliance Gold customers and their guests. www.heathrow.com

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.