ONYX Hospitality Group is expanding its serviced apartment brand, Shama, with five new properties across Asia.

The company recognises the increasing demand for serviced apartments, particularly in the post-pandemic era, and is confident that these new additions will meet the needs of business, leisure, and the growing segment of ‘Bleisure’ travellers.

The Shama brand is renowned for its commitment to providing contemporary, stylish, and spacious serviced apartments. Acknowledging and responding to the popularity of serviced apartments for both long and shorter stays, across the domestic and international markets, ONYX introduces five new Shama properties: two in China, including Hong Kong, two in Malaysia, and one in Thailand, with opening dates set for 2024.

Presenting a unique blend of modern design and local cultural influences, the Shama brand offers a distinctive hospitality experience that caters to the discerning needs of today’s travellers. With a focus on creating a home away from home, Shama’s well-appointed serviced apartments are thoughtfully designed to provide comfort, convenience, and a sense of belonging for both short and extended stays.

Each Shama property reflects the brand’s dedication to delivering a lifestyle-centric approach, where guests can immerse themselves in the vibrant surroundings while enjoying the comforts of a fully equipped residence.

Each Shama property in Bangkok embodies the spirit of connectivity through the Shama Social Club, a vibrant hub that brings together global travellers. This inclusive community facilitates seamless transitions and fosters meaningful connections with the local culture.

“Shama is a brand under ONYX Hospitality Group’s management, guided by the concept of ‘Freedom to Explore’,” says Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group. “Our aim is to encourage residents to venture out, embrace the city’s vibrancy, and enjoy an exciting and fulfilling life, even when staying in an unfamiliar place, without the sense of loneliness.”

With over 50 years of experience, ONYX Hospitality Group is well-positioned to meet the growing demand for serviced apartments in Asia. The company is expanding its Shama brand to cater to business travellers, Bleisure tourists, and leisure visitors seeking convenient, flexible accommodation, with all the amenities of a home-away-from-home.

ONYX Hospitality Group currently operates a total of 16 Shama locations, including 6 in Thailand, 6 in Hong Kong, and 4 in China. ONYX Hospitality Group is committed to expanding the Shama brand whilst continuously evolving and striving to provide guests with the exceptional service and amenities that they have come to expect.

Upcoming Shama properties scheduled to open in 2024 include Shama Hub Metro South Hong Kong, Shama Hub Qiantang Thailand, Shama Luxe Sathorn, Shama Medini Malaysia, and Shama Suasana Johor Bahru.

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