Qantas has partnered with Australian lifestyle brand Country Road to launch new amenity kits for business travellers flying in its Premium Economy class.

“We love what Country Road does and we’re really proud to partner with such an iconic brand to give our customers around the world an authentic Australian experience when they fly with us,” says Phil Capps, Qantas’ head of product and service development. “Premium Economy is one of our most popular cabins and appeals to customers who want a little indulgence at a reasonable price, so we continue to look for ways to improve their travel experience and often it’s the little things that count.”

With a custom black and white gingham print, each unisex kit includes a Country Road-branded eye mask, socks, a toothbrush and a toothpaste. The new kits will be available on all Qantas B747 and A380 services fitted with a Premium Economy cabin, from Australia to London, Dubai, Los Angeles, San Francisco, New York, Dallas/Fort Worth, Hong Kong, Haneda (Tokyo), Santiago and Johannesburg. www.qantas.com.au