Etihad Airways will launch a new fare structure in September called Fare Choices that will offer business travellers more flexibility with baggage allowance, miles earned and optional inclusions such as priority check-in, chauffeur service, and upgrade eligibility.

There will be a total of eight Fare Choices; for economy they include Economy Breaking Deals, Economy Saver, Economy Value and Economy Freedom; in business they include Business Breaking Deals, Business Saver and Business Freedom; and for first class the fares will be called Freedom.

The changes to the baggage policy see a reduction in the price of excess baggage charged on most routes and create better alignment with Etihad Airways Partner airlines.

On some routes, the cost of buying an additional 23kg piece of baggage will be reduced by up to 90 percent, with a further reduction of up to 30 percent if pre-purchased directly with Etihad Airways up to 24 hours before travel

“Ultimately, this is about providing choice, says Etihad CCO Peter Baumgartner. “In most industries, there is a move towards allowing customers to tailor and customise their experience, and ours is no different. When it comes to booking a flight, not everyone’s needs are the same. Some guests want to travel light and on a budget, whilst others want to be able to make last-minute travel decisions, carry extra baggage or earn more miles. For example, if a guest wants more flexibility, more luggage, and priority check in, they can select our Economy Freedom Fare Choice.”

Fare Choices will apply to all bookings made on or after September 14, 2015. www.etihad.com