Starwood has debuted its Four Points by Sheraton brand in South Korea with the opening of the Four Points by Sheraton Seoul, Namasan.

Located in Seoul’s Yongsan-gu district, in the Multimedia Super Corridor, the 342-room hotel offers easy acess to key business locales through a series of well-connected public transportation hubs. The new hotel is directly connected to Seoul Station, one of the city’s main railway hubs, and is less than an hour from Seoul’s Incheon International Airport.

Occupying floors 19 through 30 of a mixed-use development, the hotel’s guest rooms offer vies of downtown Seoul, and come with the brand’s signature Four Comfort bed, complimentary WiFi and bottled water.

Catering to business travellers, the hotel also features 54sqm of function space, two private dining rooms, and a fully-equipped business centre that provides support services and assistance for corporate meetings and events.

The hotel also boasts two dining outlets. The Eatery is an all-day restaurant with an extensive menu of local and international fare, while The Bar offers drinks, small bites, and craft beers through Four Points’ signature Best Brews programme.

“With nearly 200 hotels in key destinations, Four Points has proven to be a hit with independent travellers around the globe, ” said Starwood’s Asia-Pacific senior vice president of operations and global initiatives, Lothar Pehl. “We are confident that Four Points Seoul, Namsan will resonate well with travellers who are looking for timeless style, comfort and genuine service.”

“Four Points Seoul, Namasan aims to provide all the essentials that guests need for optimal comfort and productivity on the road, and we have everything that matters most to travellers,” said the hotel’s general manager Bruce Lee. “In the end, we are here to ensure successful business and a great stay.” www.starwoodhotels.com