Marriott International and Eastern Crown Hotels Group have signed a development agreement to bring the “FairfieldSM by Marriott” brand to mainland China. The agreement targets having 140 hotels signed in five years, of which 100 are expected to be opened by 2021, offering more accommodation options for business travellers.

“China is the fastest growing market in Asia for us,” says Craig S. Smith, president and managing director of Marriott International Asia Pacific. “The rising disposable incomes of the middle class and development of the consumption-led economy is driving an increased demand for higher quality mid-range accommodation. Fairfield will focus on young consumers and business travellers looking for a comfortable and productive stay at a great value.”

Inspired by the “Fairfield Manor House” at the Marriott Family Ranch in Virginia, the Fairfield hotels in China will feature a warm, earthy tonality, with timeless natural materials and a contemporary western style. They will feature the brand’s signature functions, including smart and flexible public spaces, spacious guest rooms, comfortable workspaces, and introduce the culture of American heritage to new markets in China. Guests of Fairfield hotels in China will have the same access to Marriott’s award-winning loyalty program, Marriott Rewards.

Fairfield is a global leader in the mid-tier hotel segment, and is Marriott International’s second largest distributed brand with more than 750 hotels worldwide. It will be the tenth brand in the portfolio to be introduced in mainland China, joining six opened hotel brands, The Ritz-Carlton, JW Marriott, Marriott Hotels, Renaissance, Courtyard, Marriott Executive Apartments, and three signed new brands, Autograph Collection Hotels, Edition, and Bvlgari Hotels & Resorts. www.marriott.com