Accorhotels creates a new form of hospitality with its new brand JO&JOE, providing business travellers with enhanced living experiences and easy access to nearby business locations in town.
JO&JOE is a vibrant living space, a home that is open to the external world and designed to meet the expectations of Millennials and all those who value sharing, spontaneity and experience. JO&JOE rounds out the Group’s economy-brand portfolio, providing a made-to-measure solution for the vast international community of Millennial-minded trend-setters revolutionizing the market.
To cater to this new demand, JO&JOE aims to expand rapidly by opening 50 venues by 2020, with locations including Paris and Bordeaux, as well as Warsaw, Budapest, Rio and São Paulo. JO&JOE venues will take root in bustling city-centre locations that are close to public transport and less than 15 minutes away from the major points of interest.
JO&JOE’s catering includes a bar, which is central to the JO&JOE social experience, with unique design and high visibility from the street that encourage local residents to join guests to enjoy a wide range of drinks. The collaborative kitchen offers guests a showcase for their culinary talents and a stage for sharing their best recipes.
The Happy House is a private area where Tripsters can relax, work, cook or wash their clothes. Together, which embodies the essence of the brand, is an ingenious modular sleeping area that guests share without sacrificing privacy. OOO! (Out Of the Ordinary) offers unexpected accommodation for people travelling alone or in groups of up to six people. Different at each JO&JOE venue, these original formats include yurts, hammock and caravans and ensure guests have unforgettable experience.
JO&JOE has been conceived as an experience enhancer thanks notably to its offbeat design, innovative digital ecosystem and catering offerings. With its “open house” concept, the brand diversifies the customer journey by welcoming guests as well as locals, who treat JO&JOE venues as an annex of their living room. The concept is designed to promote interaction and foster positive community living thanks to common areas that are open to both the external and internal worlds. www.accorhotels.com
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