Cathay Pacific Airways has unveiled a new livery that will be progressively introduced onto all the aircraft in its fleet.

“Today represents the beginning of a new era for Cathay Pacific,” says Cathay Pacific chief executive Ivan Chu. “We are very happy and proud to unveil our new aircraft livery which represents our journey into the future and also celebrates the many great things we have achieved over the past seven decades as the home carrier of Hong Kong. The livery is a vital part of our brand image – a symbol of the company’s values displayed on our most important physical asset.”

The update to the livery is part of a series of ongoing improvements to Cathay Pacific’s customer experience, that include the website and mobile app, as well as major enhancements to the airline’s airport lounges in Hong Kong, Tokyo, Manila, Bangkok, and beyond.

The airline also promises a number of important upcoming developments, including the introduction of the new Airbus A350 fleet, further enhancements to its products and services, and the continued expansion of its network. www.cathaypacific.com