BWH Hotels Debuts Executive Residency by Best Western Brand in Australasia

BWH Hotel Group (BWH) will debut its Executive Residency by Best Western (Executive Residency) extended-stay brand in Australasia in Q4 2022.

Executive Residency Woolloongabba will be positioned just two kilometres from Brisbane’s CBD at 55 Carl Street and within walking distance of the famous Gabba Cricket Grounds.

Executive Residency Woolloongabba will offer extended stay options for both leisure and business travellers. This new build 51 apartment property configuring with 2, 3 and 4 bedroom residences will reimagine the home away from home experience by utilising natural light, modern design, expansive living areas and must have facilities such as a lap pool and 24-hour gym.

Executive Residency Woolloongabba will benefit from BWH’s global reputation, scale and extended stay expertise and will leverage the BWH distribution powerhouse and its loyalty programs comprising 50 million members worldwide.

Following the opening of Executive Residency Woolloongabba in Q4 2022, the partners are set to announce details regarding additional projects, locations and BWH brands already in the pipeline including the opening of the second Aiden by Best Western in Q1 2023.

“I am incredibly proud of Danilo Curcuruto and Elena Martiniuc from our exceptional development team for making this happen,” says Graham Perry, BWH Hotel Group’s Managing Director Australasia. “Our new partnership with ARBT Property Group will allow BWH Hotel Group to drive growth and fast track new brands throughout Australasia. We are very excited to be partnering with a company of the calibre of ARBT with whom we have strong synergy and big plans. Together we can champion the diversity of the BWH brand portfolio and make a big impact on the accommodation landscape throughout the region”.

BWH Hotel Group (BWH) will debut its Executive Residency by Best Western (Executive Residency) extended-stay brand in Australasia in Q4 2022.

Executive Residency by Best Western is an exceptional extended-stay brand that meets the needs of one of the hotel industry’s fastest-growing segments. Best Western’s turnkey solution presents developers with the opportunity to grow profits by building an extended-stay product founded on specified market demand and data. This upper-midscale to upscale prototype offers the perfect combination of a hotel and home away from home product to deliver travellers with an enriching extended-stay experience whilst leveraging ​the iconic Best Western brand.

Executive Residency amenities include an ample kitchenette with cooktop, sink, microwave and refrigerator, free high-speed Wi-Fi, dedicated zones for sleeping, dining, work and relaxation and outdoor green spaces to connect with nature. The brand’s studios and suites are designed for longer stay guests who are travelling on either business or leisure looking for the creature comforts of home

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.