New Hotel Brand to Launch in Vietnam

Wink Hotels, Vietnam’s first homegrown lifestyle hospitality chain, is set to launch in the country, focusing on the vibrant domestic market.

The hotel, the first in a pipeline of 10 new properties set to open over the next four years, will be located in Ho Chi Minh City’s vibrant Da Kao neighbourhood.

Wink Hotels, a sleek, chic and vibrant lifestyle brand, will initially focus on Vietnam’s booming domestic travel market – which grew 22% per year from 2014 to 2019 – by delivering a redefined yet affordable accommodation experience across the country as it readies to open its debut hotel later this year.

Conceived by developer Indochina Kajima and designed by AW2, Wink promises to be Vietnam’s first homegrown, international-standard hotel chain, and one that will personify the dynamic generation emerging throughout Indochina, catering to their fast-paced lifestyle and immersing them in each destination.

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Wink Hotels has long had the domestic market in its sights and with 48% of Vietnam’s 96 million population under the age of 34, the brand is set to become a vital proposition for young, aspirational and highly mobile business and leisure traveler

“These are exciting times for the Vietnamese hospitality industry,” says Wink Hotels CEO Michael Piro. “There’s a massive, underserved market segment currently and it is our clear ambition to serve and inspire this youth market with a new and dynamic brand of hospitality. Wink Hotels will be modern, bold and resolute in personality – reflecting a strong cultural identity – while being deeply respectful of Vietnamese traditions. At the same time, we offer guests a fun and connected destination experience.”

Wink Hotels, Vietnam's first homegrown lifestyle hospitality chain, is set to launch in the country, focusing on the vibrant domestic market.
The Wink Hotels brand blends creative design with functionality, Vietnamese values, and a contemporary set of desires, with Wink rooms focusing on the essentials – a bed to match the best in the world and water pressure to deliver a full-power shower.

But more than anything, Wink Hotels is about mind-set. The brand and hotels capture the youthful heart of Vietnam and will present that soul through Wink Guides, a team of talented, personality-driven associates that will up-end traditional deferential hospitality, individualising interactions with guests; leveraging their local knowledge and sharing their own stories. Other key features are self-check-in, grab and go Wink Food Carts, the best local coffee delivered through state-of-the-art Simonelli machines, and social, community spaces with flexible seating.

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Partnership and collaboration will be a signature of all Wink Hotels as the brand celebrates Vietnamese culture, creativity, and commerce. For example, Wink has partnered with Toong, Vietnam’s first chain of co-working spaces, which will be featured in all Wink Hotels, replacing the typical business centres.

The first Wink branded hotel will be the 237-room Wink Hotel Saigon Centre @ 75 Nguyen Binh Khiem, opening in Q4 2020. Properties to follow include the 243-room Wink Hotel Danang Centre @ 178 Tran Phu and a third in riverside Danang as part of a mixed-use complex with a 60-metre façade on Tran Hung Dao Street, along the Han River.

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The Art of Business Travel is Asia-Pacific's leading portal for corporate travel news and views. We cover everything from airline routes and airport developments, to new hotels, meeting venues, loyalty schemes, and entertaining.