The hotel is the first in a pipeline of 20 hotels to be opened in Vietnam within the next five years. As Vietnam’s first homegrown hospitality group, Wink Hotels is created to deliver affordable luxury for the dynamic Indochine 2.0 generation, appealing to their fast-paced lifestyle and enterprising mindset.

Centrally located in Ho Chi Minh City’s vibrant Da Kao ward within District One, the first Wink property features 237 space-efficient rooms that personify the brand’s contemporary ethos of chic and creative design, deep functionality and traditional Vietnamese values.

Wink Hotels bring Vietnamese street food culture to the comfort of a hotel environment with signature Wink Carts for easy, quick breakfasts and lunches while the team of Wink Guides give travellers the best intel on the neighbourhood and the city.

Paris-based Architecture Workshop (AW2), led by partner architects Reda Amalou and Stéphanie Ledoux, have designed every element, from the architectural concept through to interior design and furniture. For the Wink brand, AW2 created a specific locally-inspired colour palette deployed throughout the hotel, from the bespoke sunshades on the façade down to the cushion fabrics. The bold and vibrant exterior design attracts attention from the outside, acting as a beacon for the wider neighbourhood. Every space-efficient guest room has a power shower and comfortable beds that match the best in the world, including premium linens and mattresses by Catherine Denoual Maison.

For the first time in Vietnam’s hospitality industry, Wink Hotel Saigon Centre will pioneer the STAY24 programme, which guarantees a 24-hour guest stay regardless of check-in time. Guests are empowered to dictate their own timing for unlimited à-la-carte breakfast, a free pass to any Toong coworking space in the city including their flagship premise embedded within Wink @ 75 Nguyen Binh Khiem as well as lifestyle and fitness workshops from Wink’s partners. The programme will guarantee the best available rates and allow members to accumulate points for every dollar spent at the hotel.

“The opening of Wink Hotel Saigon Centre is a significant milestone in Vietnam’s hospitality landscape. It marks the start of a new lifestyle movement, a community of one where everyone is welcome and connected,” said Michael Piro, Chief Executive Officer of Wink Hotels. “Upwardly mobile Vietnamese entrepreneurs, lovers, creatives, explorers and the young-at-heart will all appreciate our brand that is distinctively local and authentic. From today, every traveller can enjoy luxurious sleep experiences and intuitive services from our team of local Wink Guides without the five-star hotel price tag.”

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