United Pairs with Soho House for New Amenity Kits

United Airlines and Cowshed Spa, the premium wellness brand from London-based Soho House, have partnered to bring travellers contemporary amenities on board and at more than a dozen United airport lounges worldwide.

From August 1 the airline will offer Soho House’s Cowshed skincare products as part of a new amenity kits for premium cabin customers on intercontinental flights. A collection of Cowshed products will also be available in many of the carrier’s United Club lounges.

All of Cowshed’s award-winning products are made in England from the best organic, wildcrafted and fair-trade plant extracts and essential oils. United customers will enjoy products inspired by the scents of an English country garden and given playful names designed to lift spirits and relax travellers.

“Soho House’s Cowshed skincare products – which received very positive feedback from customers and flight attendants – will be a fresh addition to the products and services we offer premium cabin customers on United Airlines,” says United’s senior vice president and chief marketing officer Tom O’Toole. “This is another step in enhancing our customers’ experience in flight and on the ground.”

“This marks an exciting time for Cowshed,” says Soho House founder and CEO Nick Jones. “We are very proud of our humble beginnings in the English countryside more than 16 years ago and are looking forward to sharing Cowshed products with United passengers around the world.”

The new United Global First and United Business First amenity kits will be available on long-haul international flights to and from the United States. The premium, earth-tone kits will contain Cowshed’s moisturizing hand cream, Lippy Cow Natural Lip Balm, and a Chamomile Refreshing Towelette. The United Global First kits will also offer Cowshed’s Quinoa Hydrating Daily Moisturizer and Jasmine Toning Eye Balm. All kits will also feature socks, eye masks, tissue, ear plugs, a toothbrush, tootpaste and dental floss. Premium cabin lavatories on United’s international fleet will also offer Cowshed products, including Chamomile Refreshing Toner and Lavender Gentle Cleanser.

Along with onboard availability, customers using United Club shower facilities at airports in Chicago, New York/Newark, Houston, Hong Kong, London and Tokyo, and travellers visiting the United Arrivals Lounge in San Francisco, will enjoy Cowshed’s Cowlick Gentle Shampoo, Saucy Cow Softening Conditioner, Knackered Cow Relaxing Bath & Shower Gel and Knackered Cow Relaxing Body Lotion. www.united.com

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